{"id":504390,"date":"2023-08-15T15:42:09","date_gmt":"2023-08-15T13:42:09","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=504390"},"modified":"2023-08-15T15:43:58","modified_gmt":"2023-08-15T13:43:58","slug":"twitter-rival-threads-is-bleeding-users","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/504390-twitter-rival-threads-is-bleeding-users.html","title":{"rendered":"Twitter rival Threads is bleeding users"},"content":{"rendered":"

Meta Platforms’ Twitter (now X) rival Threads has seen its usage plummet a month after its launch, according to data from Similarweb<\/strong><\/a>.<\/p>\n

The Internet traffic analysis site said that daily active users on the Instagram sibling’s Android app declined from a peak of 49.3 million on 7 July 2023 to 10.3 million by 7 August 2023 \u2014 a drop of 79%.<\/p>\n

In the US, where Threads had among the highest engagement in its early days, users had dropped off from a 2.3 million peak to 576,000 over the same period.<\/p>\n

The average amount of time daily active users spent on the app has also crashed.<\/p>\n

Globally, it started at around 14 minutes, but by 7 August 2023, it was down to just three minutes.<\/p>\n

The graphs below from Similarweb show the rise and fall of Threads users and usage in the first month after its launch.<\/p>\n

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For comparison, Twitter\/X currently has over 100 million daily active users on Android alone.<\/p>\n

These users also consistently spend about 25 minutes per day on the Elon Musk-owned platform.<\/p>\n

Threads set news headlines ablaze due to its rapid uptake in the days following its launch on 5 July 2023.<\/p>\n

According to Quiver Qunatitative’s analysis, it had amassed 100 million sign-ups<\/strong><\/a> four days after its launch, including both Android and iOS users.<\/p>\n

That number had grown by another 24 million by 13 August 2023.<\/p>\n

That is despite the platform not being available in Europe, supposedly due to the region’s strict privacy laws.<\/p>\n

Surprise \u2014 people active on Twitter enjoy the drama<\/h2>\n

However, the downturn in activity on the platform means that many of these accounts are now just sitting idle.<\/p>\n

Similarweb said although Twitter\/X “refugees” might appreciate Threads for its comparative lack of unnecessary drama, Threads was also missing much of the intriguing content that keeps X users coming back.<\/p>\n

“Threads arrived on the scene during the latest flurry of controversies at Twitter, which had not yet rebranded itself as X but had annoyed active users with rate limits on posts, giving them extra incentive to look at an alternative,” Similarweb said.<\/p>\n

“Threads may still have a better chance of becoming ‘the new Twitter’ than some other alternatives, but it needs to provide its users with more reasons to keep coming back.”<\/p>\n

\n

Now read: Twitter working on video calls<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

The Meta Platforms-owned social media app has seen its users decline 80% in the past month.<\/p>\n","protected":false},"author":341042,"featured_media":499255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[11373,73842,2808,60669,405,81769],"class_list":["post-504390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-elon-musk","tag-meta-platforms","tag-social-media","tag-threads","tag-twitter","tag-x-app"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/504390"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=504390"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/504390\/revisions"}],"predecessor-version":[{"id":504478,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/504390\/revisions\/504478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/499255"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=504390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=504390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=504390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}