{"id":504832,"date":"2023-08-21T16:06:47","date_gmt":"2023-08-21T14:06:47","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=504832"},"modified":"2023-08-21T16:08:06","modified_gmt":"2023-08-21T14:08:06","slug":"threads-web-app-could-launch-this-week-report","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/504832-threads-web-app-could-launch-this-week-report.html","title":{"rendered":"Threads web app could launch this week \u2014 report"},"content":{"rendered":"

Meta Platforms plans to launch a web version of its Threads early this week, Wall Street Journal reports<\/strong><\/a>.<\/p>\n

A web-based version of Instagram’s Twitter\/X rival has been a much-requested feature among users, who have also lamented the lack of other essential functions.<\/p>\n

In early August 2023, around a month after Threads launched, Meta CEO Mark Zuckerberg said<\/strong><\/a> the company would deliver a web version and add a proper search function “in the next few weeks”.<\/p>\n

While viewing Threads posts on a computer is currently possible, users cannot interact with them.<\/p>\n

Attempting to do so will generate a QR code that users must scan with their smartphone to download the mobile app.<\/p>\n

Last week, Instagram boss Adam Mosseri posted<\/strong><\/a> that an early web version had been in testing for a “week or two”.<\/p>\n

However, Mosseri said it still needed some work before rolling out to the general public.<\/p>\n

The Wall Street Journal reported that the launch plans are not set in stone and could change.<\/p>\n

While the Threads mobile app saw impressive adoption rates in the early days after its launch, active users plummeted in the weeks that followed<\/strong><\/a>.<\/p>\n

According to Internet traffic analysis site Similarweb, daily active users on the Threads Android app plunged 79% from a peak of 49.3 million on 7 July 2023 to 10.3 million by 7 August 2023.<\/p>\n

Over the same period, the average time users spent on the app declined from 14 minutes to three minutes per day.<\/p>\n

The graphs below from Similarweb show the surge and decline of Threads users and usage in the first month after its launch and how its users and usage compare.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Similarweb attributed the drop to Threads lacking much of the intriguing content that Twitter\/X offered, as well as its missing features.<\/p>\n

“Threads may still have a better chance of becoming ‘the new Twitter’ than some other alternatives, but it needs to provide its users with more reasons to keep coming back,” Similarweb said.<\/p>\n

A web-based version could be the start of a Threads turnaround, but the gains could be limited.<\/p>\n

Mobile apps account for the largest share of Twitter users, and given Threads’ format, it will likely be the same for Meta Platforms’ product.<\/p>\n

An estimated 80% of users on Twitter access the platform via the Android or iOS mobile apps.<\/p>\n

\n

Now read: Twitter making TweetDeck a subscriber-only feature<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

A web-based version of Instagram’s Twitter\/X rival might reportedly be released this week.<\/p>\n","protected":false},"author":341042,"featured_media":504836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[10424,1767,73842,60669,405,81769],"class_list":["post-504832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-instagram","tag-mark-zuckerberg","tag-meta-platforms","tag-threads","tag-twitter","tag-x-app"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/504832"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=504832"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/504832\/revisions"}],"predecessor-version":[{"id":504958,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/504832\/revisions\/504958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/504836"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=504832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=504832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=504832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}