{"id":50591,"date":"2012-05-21T12:01:03","date_gmt":"2012-05-21T10:01:03","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=50591"},"modified":"2012-05-22T10:09:17","modified_gmt":"2012-05-22T08:09:17","slug":"facebook-vs-mxit-in-sa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/50591-facebook-vs-mxit-in-sa.html","title":{"rendered":"Facebook vs Mxit in SA"},"content":{"rendered":"<p>A survey by Cape Town-based research company ikapadata conducted in April 2012 with 1,008 participants in townships in Johannesburg, Cape Town and Durban shows that 46% of surveyed township residents use their cellphones for browsing the internet, 43% for accessing <a title=\"Facebook\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/348566-Facebook\">Facebook<\/a> and 32% for accessing <a title=\"MXit\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/226948-MXit\">Mxit<\/a>.<\/p>\n<p>This is in line with the findings from an earlier ikapadata survey in November 2011, which showed that 55% of township residents aged 16\u201335 have a Facebook account compared to 50% who have a Mxit account.<\/p>\n<p>Comparing the characteristics of Facebook and Mxit users shows that Facebook is more popular across all Living Standards Measure (LSM) groups, but especially among better-off township residents (LSM 8\u201310, n=194), of which 75% claim to use Facebook on their cellphones.<\/p>\n<p>Of the respondents in the LSM 8\u201310 groups, 54% say that they use Mxit on their cellphones.<\/p>\n<p>Ikapadata said that they saw similar results when querying the age demographics: while the popularity of both Facebook (56%) and Mxit (47%) is fairly high among township residents aged 16\u201330 (n=652), 40% of respondents aged 31\u201335 (n=96) use Facebook on their phones, compared to 18% using MXit.<\/p>\n<p>Respondents older than 35 (n=232) are generally less likely to be accessing social networks with 9% using Facebook on their phones compared to 4% using Mxit.<\/p>\n<p>The results also show that 30% of respondents use their phones for e-mail and 20% use <a title=\"SMS - Short Message Service\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/289539-SMS-Short-Message-Service\">SMS<\/a> services or take part in prize competitions via SMS.<\/p>\n<p>Apart from Facebook and Mxit no other social networking or instant messaging services were included in the survey, ikapadata said.<\/p>\n<h3 id=\"related\">Related articles<\/h3>\n<p><a title=\"Facebook inching out MXit in SA\" href=\"http:\/\/mybroadband.co.za\/news\/internet\/39505-facebook-inching-out-mxit-in-sa.html\"><strong>Facebook inching out MXit in SA<\/strong><\/a><\/p>\n<p><a title=\"Biggest social networks in South Africa\" href=\"http:\/\/mybroadband.co.za\/news\/internet\/44061-biggest-social-networks-in-south-africa.html\"><strong>Biggest social networks in South Africa<\/strong><\/a><\/p>\n<p><a title=\"Mobile instant messaging comparison\" href=\"http:\/\/mybroadband.co.za\/news\/software\/43425-mobile-instant-messaging-comparison.html\"><strong>Mobile instant messaging comparison<\/strong><\/a><\/p>\n<p><a title=\"SA\u2019s favourite social networks\" href=\"http:\/\/mybroadband.co.za\/news\/internet\/38677-sa%e2%80%99s-favourite-social-networks.html\"><strong>SA\u2019s favourite social networks<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey reveals that Facebook is more popular than MXit in SA townships<\/p>\n","protected":false},"author":23,"featured_media":39509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[161,35,7305,2222],"class_list":["post-50591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-headline","tag-ikapadata","tag-mxit"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50591"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=50591"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50591\/revisions"}],"predecessor-version":[{"id":50599,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/50591\/revisions\/50599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/39509"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=50591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=50591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=50591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}