Google is bolstering its protection against spam emails in Gmail and has announced new requirements for those who send bulk emails.<\/p>\n
In a recent blog post<\/a><\/strong>, the company revealed the additional requirements for these senders from February 2024, including authenticating bulk emails.<\/p>\n “We’re requiring those who send significant volumes to strongly authenticate their emails following well-established best practices,” said Neil Kumaran, group product manager for Gmail security and trust.<\/p>\n “Ultimately, this will close loopholes exploited by attackers that threaten everyone who uses email.”<\/p>\n Authentication includes following Google’s recommended best practices, such as using DKIM or SPF authentication for your email domain.<\/p>\n Users who send bulk emails must include a one-click unsubscribe option for recipients.<\/p>\n “To add yet another protection, moving forward, we’ll enforce a clear spam rate threshold that senders must stay under to ensure Gmail recipients aren’t bombarded with unwanted messages,” said Kumaran.<\/p>\n Google describes the “clear spam rate threshold” as an industry first that should result in less spam in users’ inboxes.<\/p>\n The Alphabet Inc-owned company isn’t alone in its push to tackle email spam.<\/p>\n Marcel Becker, Yahoo’s senior director of products, said all users deserve the safest, most secure experience possible, regardless of email provider.<\/p>\n “In the interconnected world of email, that takes all of us working together,” said Becker.<\/p>\n “Yahoo looks forward to working with Google and the rest of the email community to make these common sense, high-impact changes the new industry standard.”<\/p>\n Bulk email senders will soon have to meet several additional requirements to distribute mass emails from.<\/p>\n","protected":false},"author":341076,"featured_media":422570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[13677,407,167,89808,89806,2744],"class_list":["post-510218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-email-spam","tag-gmail","tag-google","tag-marcel-becker","tag-neil-kumaran","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510218"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=510218"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510218\/revisions"}],"predecessor-version":[{"id":510254,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510218\/revisions\/510254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/422570"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=510218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=510218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=510218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNow read: Spotify hikes prices in South Africa<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"