Amazon.com Inc. is shutting down Amp, the live-audio app that allowed users to act like radio DJs by playing music and talking alongside the songs.<\/p>\n
The product\u00a0launched in March 2022<\/a><\/strong>\u00a0following a frenzy around live-audio services during the pandemic.<\/p>\n \u201cThis decision was not made quickly or easily,\u201d Steve Boom, who leads the digital music unit at Amazon, said in a memo reviewed by Bloomberg.<\/p>\n \u201cIt only became clear after months of careful consideration determining the investments Amazon wants to make for the future.\u201d<\/p>\n The app was introduced with a roster of talent from the hip-hop world, including Nicki Minaj, Big Boi and Pusha T, as well as podcasters like Guy Raz of\u00a0How I Built This<\/em>.<\/p>\n In the memo, Boom said the company had learned more about how live-music communities interact and would use that to help build new fan experiences on Amazon Music.<\/p>\n The move to close the service follows\u00a0a flurry of cutbacks<\/a>\u00a0<\/strong>at the online retailer.<\/p>\n Multiple projects have been axed, including Amazon Halo wellness devices, an autonomous delivery robot called Amazon Scout and free grocery delivery.<\/p>\n Under chief executive officer Andy Jassy\u2019s leadership, the company has fired 27,000 people and kept most corporate hiring frozen for more than a year.<\/p>\n The mood in the broader audio industry has been similarly down.<\/p>\n Podcast businesses have laid off staff and cut back on shows while companies that launched live-audio efforts, like Spotify Technology SA, shut down their efforts.<\/p>\n Clubhouse, the pioneer of the format, recently adjusted its business to focus on conversations with friends.<\/p>\n The product\u00a0launched in March 2022\u00a0following a frenzy around live-audio services during the pandemic.\u00a0<\/p>\n","protected":false},"author":341034,"featured_media":510344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[49317],"tags":[723,89826,67059,68534,69437,2926,40300,89828],"class_list":["post-510340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-amazon","tag-amazon-amp","tag-amazon-halo","tag-andy-jassy","tag-clubhouse","tag-internet-radio","tag-podcasts","tag-steve-boom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510340"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=510340"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/510344"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=510340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=510340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=510340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Now read: Takealot forced to fight Amazon and Shein blindfolded and hands tied<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"