{"id":510834,"date":"2023-10-10T14:59:24","date_gmt":"2023-10-10T12:59:24","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=510834"},"modified":"2023-10-10T14:59:24","modified_gmt":"2023-10-10T12:59:24","slug":"disney-faces-backlash-for-alleged-ai-generated-loki-poster","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/510834-disney-faces-backlash-for-alleged-ai-generated-loki-poster.html","title":{"rendered":"Disney faces backlash for alleged AI-generated Loki poster"},"content":{"rendered":"

Multiple professional designers have accused Disney of using an AI-generated image in a poster of the second season of the Loki<\/em> TV show, The Verge reports<\/strong><\/a>.<\/p>\n

The issue was first flagged on Twitter\/X<\/strong><\/a> by author and illustrator Katria Raden in early October.<\/p>\n

Raden took issue with Disney allegedly using an AI-generated image instead of paying for a licensed photo or illustration by a human creator.<\/p>\n

“I don’t think replacing them with generated imagery via tech built on mass exploitation and wage theft is any more ethical than replacing Disney’s own employees,” Raden said.<\/p>\n

The poster in question features a clock in the background that appears identical to a stock image on Shutterstock<\/strong><\/a>.<\/p>\n

To Disney’s credit, the image is not labelled as AI-generated by Shutterstock, even though it shows tell-tale signs of this being the case.<\/p>\n

The clock’s characters include inconsistencies in line weights and distorted or fading text.<\/p>\n

Software engineer Angel Aguayo (who goes by “The Poke Flutist<\/a><\/strong>“) also ran the image through four AI image checkers and found that three said AI created it.<\/p>\n

The image is licensed on Shutterstock, even though the platform only allows licensing of AI-generated images created with its own tools.<\/p>\n

However, Shutterstock does not label the image as AI-generated, suggesting it might have been created offsite and bypassed Shutterstock’s AI flagging systems.<\/p>\n

A handful of Twitter\/X users<\/strong><\/a> have suggested that other parts of the image \u2014 primarily the oddly-shaped miniature characters around Loki’s head \u2014 might also have been created using AI.<\/p>\n

Disney recently also faced backlash for using AI to create the opening credits for its Marvel Secret Invasion <\/em>series instead of paying animators for the intro.<\/p>\n

\n

Now read: Movie ticket prices in South Africa \u2014 2014 vs 2023<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Multiple professional designers have accused Disney of using an AI-generated image in a poster of the second season of the Loki TV show.<\/p>\n","protected":false},"author":23,"featured_media":510858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[89908,35793,12857,89906,28711,10878],"class_list":["post-510834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-ai-generated-images","tag-artificial-intelligence-ai","tag-disney","tag-loki","tag-tv-shows","tag-walt-disney"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510834"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=510834"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510834\/revisions"}],"predecessor-version":[{"id":510984,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/510834\/revisions\/510984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/510858"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=510834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=510834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=510834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}