Meta Platforms has started promoting its Twitter (now X) competitor on Facebook by cross-posting Threads posts to users’ Facebook feeds.<\/p>\n
This is according to the company’s response<\/a><\/strong> to a post from a Threads user who asked how they could prevent this from happening.<\/p>\n “We’ve launched an update to make it easier for people to see the latest content from Threads directly on Facebook and Instagram,” it said.<\/p>\n “But we’re listening to feedback like yours as we continue to build on this.”<\/p>\n Meta likely launched the update to improve growth on Threads, with the platform bleeding users<\/a><\/strong> after an impressive launch.<\/p>\n Daily active users on the Threads Android app declined from 49.3 million on 7 July 2023 to 10.3 million by 7 August 2023 \u2014 a decline of 79%.<\/p>\n The US was among the highest in engagement following Threads’ launch, but users had dropped from 2.3 million to 576,000 over the same period.<\/p>\n This was despite the platform rapidly accumulating new users within days of its launch.<\/p>\n Instagram launched Threads, an app designed as a direct rival to Twitter, on 6 July 2023; user sign-ups had reached more than 30 million<\/a><\/strong> within a day.<\/p>\n Threads lets users sign up with their Instagram accounts, making getting started on the platform easier.<\/p>\n Just four days later, Threads had amassed 100 million sign-ups<\/a><\/strong>. Moreover, Threads had not yet been released in Europe, one of Meta’s most significant markets.<\/p>\n Threads says it launched the update to make it easier for Facebook and Instagram users to see the latest Threads content.<\/p>\n","protected":false},"author":341076,"featured_media":499165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[161,10424,73842,60669,405],"class_list":["post-512440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-instagram","tag-meta-platforms","tag-threads","tag-twitter"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/512440"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=512440"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/512440\/revisions"}],"predecessor-version":[{"id":512510,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/512440\/revisions\/512510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/499165"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=512440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=512440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=512440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNow read: Important social media defamation ruling in South Africa<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"