Instagram head Adam Mosseri says the company is working on an API for Threads to let developers create different apps and experiences around the Twitter rival.<\/p>\n
Mosseri said<\/a><\/strong> the company is working on a TweetDeck-like platform for Threads but added that it is apprehensive about letting publishers overwhelm the platform with content, effectively overshadowing creator content.<\/p>\n “We’re working on it. My concern is that it’ll mean a lot more publisher content and not much more creator content, but it still seems like something we need to get done,” he said<\/p>\n While Mosseri previously said the platform isn’t “anti-news”, he has taken the stance that “it won’t actively amplify news”.<\/p>\n Launching a TweetDeck-like experience could put this at risk unless Threads can limit publisher posts.<\/p>\n Currently, publishers have to manually post their content to the platform due to the lack of an API.<\/p>\n Once completed, developers can leverage the API to create third-party tools to automate this process, streamlining the sharing of publisher content on social media.<\/p>\n While Mosseri is concerned about news organisations posting overwhelming amounts of content, the launch of an API could give Threads a competitive advantage over its rivals, in particular, Twitter (now X).<\/p>\n Social media platforms like Twitter and Reddit have made it increasingly difficult for third-party developers to create clients, meaning Threads’ API could enable a healthier app ecosystem.<\/p>\n However, the company is apprehensive about letting publishers overwhelm the platform with content, effectively overshadowing creator content.<\/p>\n","protected":false},"author":341076,"featured_media":499255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[72414,14673,10424,60669,405,41650],"class_list":["post-513084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-adam-mosseri","tag-api","tag-instagram","tag-threads","tag-twitter","tag-x"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/513084"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=513084"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/513084\/revisions"}],"predecessor-version":[{"id":513102,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/513084\/revisions\/513102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/499255"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=513084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=513084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=513084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNow read: South Africa’s infamous fake TikTok doctor arrested<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"