YouTube has been fighting the use of adblockers on its platform for some time; the company is now forcing users’ hands by blocking videos unless their adblocker is disabled for YouTube.<\/p>\n
Those still using an adblocker will get a pop-up warning them to disable it, saying, “Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled”.<\/p>\n
The notification started appearing for users earlier this month, but it was just a warning, and users could close it and continue watching. However, it is now making users take action to continue viewing.<\/p>\n
It prompts users to either allow YouTube through their adblocker or sign up for the platform’s ad-free Premium subscription. One user shared a screenshot<\/a><\/strong> of the prompt on Twitter (now X):<\/p>\n Ad blockers violate YouTube\u2019s Terms of Service<\/p>\n It then provides two buttons: one to “Allow YouTube Ads” and another to “Try YouTube Premium”.<\/p>\n According to Christopher Lawton, YouTube’s communications manager, using an ad blocker contravenes YouTube’s terms of service.<\/p>\n “Ads support a diverse ecosystem of creators globally and allow billions to access their favourite content on YouTube,” Lawton told The Verge<\/a><\/strong>.<\/p>\n YouTube started testing blocking video playback in June 2023.<\/p>\n “Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers,” said Google spokesperson Oluwa Falodun.<\/p>\n “We take disabling playback very seriously, and will only disable playback if viewers ignore repeated requests to allow ads on YouTube.”<\/p>\n Users with an ad blocker will see a pop-up telling them to disable it or sign up for YouTube Premium.<\/p>\n","protected":false},"author":341076,"featured_media":475155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[49317],"tags":[35280,90461,2150,50853],"class_list":["post-513351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-ad-blocker","tag-christopher-lawton","tag-youtube","tag-youtube-premium"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/513351"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=513351"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/513351\/revisions"}],"predecessor-version":[{"id":513385,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/513351\/revisions\/513385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/475155"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=513351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=513351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=513351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\nNow read: Pick n Pay will refund Asap! deliveries if Proteas win Cricket World Cup<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"