{"id":514181,"date":"2023-11-08T06:59:19","date_gmt":"2023-11-08T04:59:19","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=514181"},"modified":"2023-12-01T12:02:17","modified_gmt":"2023-12-01T10:02:17","slug":"sabc-subscriber-numbers-revealed","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/514181-sabc-subscriber-numbers-revealed.html","title":{"rendered":"SABC+ subscriber numbers revealed"},"content":{"rendered":"<p>South Africa&#8217;s public broadcaster says the number of registered users of its over-the-top (OTT) streaming service \u2014 SABC+ \u2014 has grown to over 600,000 a year after it took over the service.<\/p>\n<p>The SABC inherited its video streaming platform from Telkom in mid-November 2022.<\/p>\n<p>Previously called TelkomOne, the service had already amassed 135,000 subscribers thanks to its live streaming of the SABC&#8217;s free-to-air channels and radio stations.<\/p>\n<p>It also boasted a small catalogue of paid-for movies and TV shows under its paid-for plan, Telkom Amp.<\/p>\n<p>The relaunched SABC+ streaming service did away with the latter and focused solely on the SABC&#8217;s live TV channels, radio channels, and popular catchup content like its soapies.<\/p>\n<p>In the early days after its takeover, the public broadcaster told journalist Thinus Ferreira the service was growing its subscriber base by about 15,000 registrations every week.<\/p>\n<p>If it could sustain that momentum, it would have added another 780,000 subscribers in a year \u2014 putting its total registration at roughly 915,000.<\/p>\n<p>However, it had a far more ambitious target of 2 million subscribers by &#8220;late 2023&#8221;, 1.4 million more than it had reached by November 2023.<\/p>\n<div id=\"attachment_487309\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-487309\" class=\"wp-image-487309\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045.png\" alt=\"\" width=\"1200\" height=\"706\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045.png 2371w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045-600x353.png 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045-800x471.png 800w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045-768x452.png 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045-1536x904.png 1536w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045-2048x1205.png 2048w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-11-145045-1200x706.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-487309\" class=\"wp-caption-text\">SABC+ streaming service<\/p><\/div>\n<p>Despite not achieving anywhere near its target and losing some momentum from its initial uptake, the broadcaster said SABC+ is the fastest-growing OTT platform in the country.<\/p>\n<p>While a lack of official data from rival streaming services makes that difficult to confirm, some industry estimates suggest the broadcaster&#8217;s claim rings true.<\/p>\n<p><a href=\"https:\/\/tbivision.com\/2023\/08\/14\/netflix-showmax-predicted-to-boost-african-svod-subs-to-18-million-by-2029\/\" target=\"_blank\" rel=\"noopener\"><strong>Digital TV Research<\/strong><\/a> has forecasted that South Africa&#8217;s most popular streaming service \u2014 Netflix \u2014will have about 4.15 million subscribers across all its African markets by the end of 2023.<\/p>\n<p>Even if one assumes that as much as 80% (3.32 million) of these subscribers were in South Africa, Netflix would have added an average of about 474,000 subscribers each year since launching in the country in\u00a0 January 2016.<\/p>\n<p>South Africa&#8217;s biggest pay-TV broadcaster, MultiChoice, <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/258863-how-many-subscribers-netflix-has-in-south-africa-multichoices-official-estimate.html\" target=\"_blank\" rel=\"noopener\"><strong>previously estimated<\/strong><\/a> that Netflix added between 300,000 and 400,000 subscribers in the first two and a half years after its launch.<\/p>\n<p>Taking the above estimations into account, the SABC+ uptake seems rather impressive.<\/p>\n<p>However, one needs to consider that the SABC+ service is free, while Netflix and many of its rival streaming are subscription services.<\/p>\n<h2 class=\"my-4\">A Bok-sized boost<\/h2>\n<p>There was one major event in the past few months that helped boost SABC+ growth.<\/p>\n<p>The broadcaster told MyBroadband it recorded a &#8220;huge&#8221; surge in registrations during the 2023 Rugby World Cup.<\/p>\n<p>It very nearly missed out on offering the tournament, only <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/507170-dstv-and-sabc-strike-deal-for-16-live-rugby-world-cup-matches.html\" target=\"_blank\" rel=\"noopener\"><strong>securing a last-minute deal with MultiChoice<\/strong><\/a> to sub-license the rights to 16 matches.<\/p>\n<p>After it refused to pay a reported $2 million for the rights to show all seven confirmed and potential Springbok matches, three companies funded the final deal in exchange for advertising spots.<\/p>\n<p>While the broadcasts appeared to go smoothly on TV, SABC+ got off to a shaky start when it <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/507440-sabc-streaming-service-crashes-in-first-springbok-world-cup-game.html\" target=\"_blank\" rel=\"noopener\"><strong>went down<\/strong><\/a> for most of South Africa&#8217;s first match of the tournament.<\/p>\n<div id=\"attachment_507450\" style=\"width: 1117px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-507450\" class=\"wp-image-507450 size-full\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/09\/SABC-Plus-streaming-service-crashes.jpg\" alt=\"\" width=\"1107\" height=\"756\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/09\/SABC-Plus-streaming-service-crashes.jpg 1107w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/09\/SABC-Plus-streaming-service-crashes-586x400.jpg 586w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/09\/SABC-Plus-streaming-service-crashes-780x533.jpg 780w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2023\/09\/SABC-Plus-streaming-service-crashes-768x524.jpg 768w\" sizes=\"(max-width: 1107px) 100vw, 1107px\" \/><p id=\"caption-attachment-507450\" class=\"wp-caption-text\">Examples of error messages and issues on the SABC+ app and website during the Springboks&#8217; game against Scotland on 10 September 2023.<\/p><\/div>\n<p>The SABC blamed the issue on &#8220;unprecedented&#8221; demand and promised a fix.<\/p>\n<p>The broadcaster told MyBroadband that the capacity thresholds of the offering were increased to accommodate the spike in demand,<\/p>\n<p>Several users continued to report some intermittent issues with the platform in a few subsequent games, but by the knockout stages, the service seemed to be holding its own.<\/p>\n<p>The highest number of concurrent viewers on SABC+ during the RWC 2023 was over 210,000 during the final between the Springboks and All Blacks.<\/p>\n<p>The unique viewer count for the final stood at 100,000.<\/p>\n<p>While these numbers are solid, they are nowhere near the 2.5 million who tuned in for the final on SABC 2.<\/p>\n<p>Over the duration of the tournament, SABC recorded 15.5 million total viewers and 12.4 million viewers over the age of 15 on its TV channel.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/513591-showmax-shutting-down-outside-africa.html\" rel=\"bookmark\">Showmax shutting down outside Africa<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The SABC also revealed how many people watched the Rugby World Cup final through free-to-air TV and the SABC+ streaming platform.<\/p>\n","protected":false},"author":341042,"featured_media":469395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[35,475,2054,68938,361,62242,70826,62312],"class_list":["post-514181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-headline","tag-multichoice","tag-netflix","tag-public-broadcasting","tag-sabc","tag-sports-broadcasting","tag-sports-broadcasting-rights","tag-video-streaming-services"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/514181"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=514181"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/514181\/revisions"}],"predecessor-version":[{"id":518101,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/514181\/revisions\/518101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/469395"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=514181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=514181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=514181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}