Amazon.com Inc. customers will be able to buy Hyundai Motor Co. vehicles on the e-commerce giant\u2019s website starting next year.<\/p>\n
Currently, shoppers can choose a car from multiple automakers but can\u2019t actually purchase it on Amazon.<\/p>\n
They need to be connected with a dealer to complete the transaction.<\/p>\n
Now customers will be able to buy a Hyundai vehicle from the dealer directly on Amazon, the companies said on Thursday.<\/p>\n
Carvana Co., the online used-car retailer, dropped as much as 9% on Thursday.<\/p>\n
Shares of traditional dealer chains including CarMax Inc., AutoNation Inc. and Asbury Automotive Group Inc. also fell.<\/p>\n
The partnership, the first of its kind between Amazon and an automaker, is an incremental step but could prompt other car manufacturers to follow suit.<\/p>\n
Pandemic lockdowns accelerated a shift to online vehicle purchases, and automakers have seized on the EV transformation as an opportunity to digitise auto retail.<\/p>\n
Still, strict franchise laws in the US have ensured dealers remain intermediaries in auto sales transactions.<\/p>\n
Shoppers will be able to select models from local inventory and choose a financing option from Amazon\u2019s site.<\/p>\n
Then they can pick up the car from the dealership or have it delivered to their home.<\/p>\n
\u201cThis new shopping experience will create another way for dealers to build awareness of their selection and offer convenience to their customers,\u201d the companies said.<\/p>\n
Amazon has introduced a variety of features over the years aimed at attracting customers when they\u2019re thinking about buying and fixing vehicles.<\/p>\n
Its \u201cYour Garage\u201d feature saves customers\u2019 car makes and models to make it easier to find parts and accessories.<\/p>\n
Shoppers can also buy tires on Amazon, which will connect them with a local installation service.<\/p>\n
Hyundai is hopeful Amazon\u2019s platform will help juice sales, but it will continue to embrace the dealership model because of the important role they play in vehicle service, a spokesman said.<\/p>\n
Customers will be able to buy a Hyundai vehicle from the dealer directly on Amazon, without any dealership involvement. <\/p>\n","protected":false},"author":341034,"featured_media":487659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[49317],"tags":[723,7689,1163,10412],"class_list":["post-515543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-amazon","tag-amazon-com","tag-ecommerce","tag-online-shopping"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/515543"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=515543"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/515543\/revisions"}],"predecessor-version":[{"id":515551,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/515543\/revisions\/515551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/487659"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=515543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=515543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=515543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}