{"id":524450,"date":"2024-02-09T08:25:56","date_gmt":"2024-02-09T06:25:56","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=524450"},"modified":"2024-02-09T09:58:12","modified_gmt":"2024-02-09T07:58:12","slug":"x-getting-weekly-wwe-show","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/524450-x-getting-weekly-wwe-show.html","title":{"rendered":"X getting weekly WWE show"},"content":{"rendered":"<p>Elon Musk\u2019s X is partnering with World Wrestling Entertainment to launch a new weekly series, part of an expansion into highly produced video content.<\/p>\n<p>Beginning in the US spring, WWE will produce a series called <em>WWE Speed<\/em>, which will be distributed first on X.<\/p>\n<p>Each episode will showcase wrestling matches of up to five minutes, along with appearances by stars like Dwayne \u201cThe Rock\u201d Johnson.<\/p>\n<p>X and the WWE will release 52 episodes annually over the course of a two-year deal.<\/p>\n<p>X, formerly known as Twitter, has been pushing aggressively into video since Musk purchased the site in October 2022.<\/p>\n<p>Earlier this year, X\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-01-09\/elon-musk-s-x-unveils-video-shows-with-don-lemon-tulsi-gabbard\" target=\"_blank\" rel=\"noopener noreferrer\">announced<\/a><\/strong> a slate of new video shows with former CNN anchor Don Lemon, sports radio commentator Jim Rome and former US Representative Tulsi Gabbard.<\/p>\n<p>Last year, the company\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-10-02\/x-partners-with-paris-hilton-for-shopping-video-push\" target=\"_blank\" rel=\"noopener noreferrer\">launched<\/a><\/strong>\u00a0a similar partnership with Paris Hilton to create original video content on fashion, beauty, travel and other topics.<\/p>\n<p>The WWE announcement comes just days before the Super Bowl, historically one of the most important advertising events for X.<\/p>\n<p>Sports have long been a key driver for the site, with live events such as the Olympics and World Cup spurring conversation across the platform.<\/p>\n<p>The WWE has been part of that. In 2023, fans sent more than 142 million posts about the wrestling league.<\/p>\n<p>X didn\u2019t share financial terms of the deal, but it\u2019s betting that high-quality video content can help the site attract more advertising dollars.<\/p>\n<p>X has struggled financially since Musk\u2019s chaotic takeover. Last year, ad sales were roughly $2.5 billion,\u00a0<strong><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-12-12\/musk-s-x-2023-ad-sales-projected-to-slump-to-about-2-5-billion\" target=\"_blank\" rel=\"noopener noreferrer\">falling short<\/a>\u00a0<\/strong>of the company\u2019s $3 billion target.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X will be the first to show episodes from a series called WWE Speed, which will showcase wrestling matches of up to five minutes and feature appearances from starts like Dwayne \u201cThe Rock\u201d Johnson.<\/p>\n","protected":false},"author":341034,"featured_media":524456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[92075,11373,405,92340,44716,81769],"class_list":["post-524450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-dwayne-the-rock-johnson","tag-elon-musk","tag-twitter","tag-wrestling","tag-wwe","tag-x-app"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/524450"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=524450"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/524450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/524456"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=524450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=524450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=524450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}