{"id":532869,"date":"2024-04-17T08:44:35","date_gmt":"2024-04-17T06:44:35","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=532869"},"modified":"2024-04-18T11:23:04","modified_gmt":"2024-04-18T09:23:04","slug":"amazon-prime-subscriptions-surge-after-covid-19-dip","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/it-services\/532869-amazon-prime-subscriptions-surge-after-covid-19-dip.html","title":{"rendered":"Amazon Prime subscriptions surge to new record"},"content":{"rendered":"<p>Amazon.com Inc.\u2019s Prime subscription service hit a new high of 180 million US shoppers in March, an increase of 8% from a year earlier, according to Consumer Intelligence Research Partners, which has tracked Amazon memberships since 2014.<\/p>\n<p>The increase shows Amazon\u2019s promise of fast delivery on a wide assortment of goods continues to have strong appeal with shoppers grappling with inflation despite greater online competition from Walmart Inc. and China-linked companies such as TikTok Shop, Shein and Temu.<\/p>\n<p>US consumers pay Amazon $140 (R2666,54) a year or $15 (R285,70) per month for a Prime subscription, which includes shipping discounts and the ad-supported Prime Video streaming service.<\/p>\n<p>Prime membership growth flattened after the pandemic, and Consumer Intelligence Research Partners last year predicted the online retailer had hit a plateau.<\/p>\n<p>The most recent data, showing 75% of US shoppers have Prime memberships, is a clear indication that Amazon is still gaining new subscribers.<\/p>\n<p>The increase suggests US consumers believe \u201ctheir Amazon shopping habit justifies the investment in Prime membership,\u201d the Chicago research firm said Tuesday\u00a0<strong><a href=\"https:\/\/cirpamazon.substack.com\/p\/we-definitely-spoke-too-soon-amazon\" target=\"_blank\" rel=\"noopener noreferrer\">in its report<\/a><\/strong>.<\/p>\n<p>The firm measures the number of people who have access to Prime, which is greater than the actual number of subscriptions sold by Amazon.<\/p>\n<p>A Prime subscription is generally shared by members of a household, all of whom are counted by Consumer Intelligence Research Partners.<\/p>\n<p>Amazon in 2021 announced it had 200 million Prime members globally, the last time it released a figure on the number of subscriptions.<\/p>\n<p>The Seattle-based company discloses subscription services revenue each quarter, which is mostly from Prime.<\/p>\n<p>Analysts project that Amazon will report a 12% gain to $10.8 billion in subscription service revenue in the period ended March 31, according to data compiled by Bloomberg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon.com&#8217;s Prime subscription service hit a new high of 180 million US shoppers in March, an increase of 8% from a year earlier, according to report. <\/p>\n","protected":false},"author":341034,"featured_media":453200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[49317],"tags":[723,16692,93789,2202,80653,87953,87009,11665],"class_list":["post-532869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-amazon","tag-amazon-prime","tag-consumer-intelligence-research-partners-cirp","tag-e-online-retail","tag-shein","tag-temu","tag-tiktok-shop","tag-walmart"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/532869"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=532869"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/532869\/revisions"}],"predecessor-version":[{"id":532877,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/532869\/revisions\/532877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/453200"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=532869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=532869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=532869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}