{"id":537273,"date":"2024-05-17T18:59:09","date_gmt":"2024-05-17T16:59:09","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=537273"},"modified":"2024-05-17T18:59:54","modified_gmt":"2024-05-17T16:59:54","slug":"makros-battle-against-takealot-and-amazon","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/enterprise\/537273-makros-battle-against-takealot-and-amazon.html","title":{"rendered":"Makro&#8217;s battle against Takealot and Amazon"},"content":{"rendered":"<p>Makro\u2019s parent company, Massmart, has invested extensively in its e-commerce infrastructure in South Africa to better compete with Takealot and prepare for Amazon\u2019s arrival.<\/p>\n<p>The company\u2019s strategy to focus on e-commerce dates back several years, with owner Walmart seconding one of its US executives, Sylvester John, to head up e-commerce at Massmart.<\/p>\n<p>When John <a href=\"https:\/\/mybroadband.co.za\/news\/business\/409816-makros-plans-to-become-an-online-shopping-powerhouse.html\"><strong>arrived in South Africa<\/strong><\/a>, he focused on several key areas: revamping the websites and mobile apps, boosting Massmart\u2019s on-demand and same-day delivery capabilities, and improving fulfilment options like click-and-collect.<\/p>\n<p>By the time John\u2019s secondment to South Africa ended in November 2023, Massmart had overhauled its Makro, Game, and Builders websites and launched a Makro shopping app.<\/p>\n<p>During his tenure, Massmart also acquired OneCart and Wumdrop, helping the company implement a next-day pickup option and reduce Makro and Game delivery lead times.<\/p>\n<p>In May 2023, Massmart also announced that it had started using Walmart\u2019s Global Integrated Fulfillment (GIF) Store Assist software <a href=\"https:\/\/mybroadband.co.za\/news\/it-services\/493041-makro-plans-to-offer-guaranteed-next-day-delivery-thanks-to-new-walmart-software.html\"><strong>across all Makro stores<\/strong><\/a>.<\/p>\n<p>The company said it believes the software would allow it to offer guaranteed same and next-day order fulfilment soon.<\/p>\n<p>Also in May last year, <a href=\"https:\/\/mybroadband.co.za\/news\/business\/489621-massmart-appoints-consumer-ecommerce-executive.html\"><strong>Massmart appointed Thembani Biyam<\/strong><\/a> as its e-commerce vice president for consumer platforms.<\/p>\n<p>Biyam said over 80% of Makro and Builders orders were delivered in two days or less with high on-time delivery rates during the first quarter of 2023.<\/p>\n<p>Srividya Pandya replaced Sylvester John as Massmart\u2019s head of e-commerce on 1 November 2023.<\/p>\n<p>Pandya was also <a href=\"https:\/\/mybroadband.co.za\/news\/business\/513971-makro-and-game-owner-appoints-former-amazon-manager-as-head-of-ecommerce.html\"><strong>seconded from Walmart US<\/strong><\/a>, where she is vice president of strategic integration. She also previously worked at Amazon.<\/p>\n<p>Makro\u2019s competitors have not been resting on their laurels, though.<\/p>\n<p>Takealot has continued expanding and is leaning into its leadership position in logistics to offer services like same-day delivery through TakealotNow.<\/p>\n<p>It also started offering <a href=\"https:\/\/mybroadband.co.za\/news\/business\/463071-pick-n-pay-grocery-deliveries-launch-on-takealots-mr-d-app.html\"><strong>Pick n Pay grocery deliveries<\/strong><\/a> in 2022 and <a href=\"https:\/\/mybroadband.co.za\/news\/internet\/475745-takealot-pick-up-counters-launched-in-pick-n-pay.html\"><strong>launched pickup counters<\/strong><\/a> in the retailer\u2019s stores in 2023.<\/p>\n<p>Bob Group launched its <a href=\"https:\/\/mybroadband.co.za\/news\/reviews\/482711-mybroadband-tested-bidorbuys-r30-standard-shipping-with-impressive-results.html\"><strong>R30 standard shipping service<\/strong><\/a> last year and started testing smart locker pickup points called <a href=\"https:\/\/mybroadband.co.za\/news\/internet-of-things\/519785-bringing-online-shopping-to-south-africas-townships.html\"><strong>Bob Box<\/strong><\/a>.<\/p>\n<div id=\"attachment_537275\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/05\/Srividya-Pandya.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-537275\" class=\"size-full wp-image-537275\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/05\/Srividya-Pandya.jpg\" alt=\"\" width=\"510\" height=\"340\" \/><\/a><p id=\"caption-attachment-537275\" class=\"wp-caption-text\">Srividya Pandya, Massmart head of e-commerce<\/p><\/div>\n<p>Earlier this month, <a href=\"https:\/\/mybroadband.co.za\/news\/enterprise\/535419-amazon-south-africa-has-launched.html\"><strong>Amazon launched its South African marketplace<\/strong><\/a>, setting a cat amongst the pigeons in the local e-commerce sector.<\/p>\n<p>Amazon and Walmart are fierce rivals in the US and around the world.<\/p>\n<p>Although the company didn\u2019t launch a full-strength service, with Amazon\u2019s own electronic devices and Prime subscription service notably absent, <a href=\"https:\/\/mybroadband.co.za\/news\/enterprise\/537091-what-to-expect-from-amazon-in-south-africa.html\"><strong>industry experts say<\/strong><\/a> these will come in time.<\/p>\n<p>Within days of Amazon launching in South Africa, Takealot had <a href=\"https:\/\/mybroadband.co.za\/news\/it-services\/536065-takealot-launches-unlimited-free-delivery-subscription.html\"><strong>unveiled TakealotMore<\/strong><\/a> \u2014 its answer to Amazon Prime.<\/p>\n<p>MyBroadband contacted Massmart for comment on how it plans to remain competitive as the e-commerce space heats up, but it did not respond by publication.<\/p>\n<p>Pandya previously told us that they would continue investing in their e-commerce platforms.<\/p>\n<p>\u201cNew entrants in the market naturally increase the level of competition which is good for consumers,\u201d she said.<\/p>\n<p>\u201cOur focus continues to be on investing to provide great customer experiences across all our customer touchpoints, guided by Walmart\u2019s global experience as a leading omnichannel retailer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Massmart has focussed heavily on its e-commerce platforms to better compete with Takealot and prepare for the arrival of Amazon.<\/p>\n","protected":false},"author":15,"featured_media":463855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57364],"tags":[35,849,5514],"class_list":["post-537273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise","tag-headline","tag-makro","tag-massmart"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/537273"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=537273"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/537273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/463855"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=537273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=537273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=537273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}