{"id":540927,"date":"2024-06-15T06:57:21","date_gmt":"2024-06-15T04:57:21","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=540927"},"modified":"2024-06-15T06:59:20","modified_gmt":"2024-06-15T04:59:20","slug":"dstv-explains-why-it-runs-ads-before-streams","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/540927-dstv-explains-why-it-runs-ads-before-streams.html","title":{"rendered":"DStv explains why it runs ads before streams"},"content":{"rendered":"

MultiChoice says it runs pre-roll ads on DStv Stream as it enables it to secure more favourable rights deals with content partners and distribution channels.<\/p>\n

Several streaming services in South Africa, including DStv Stream and Amazon Prime Video, run pre-roll ads before playing content, while others like Netflix and Disney+ don’t.<\/p>\n

Pre-roll ads are short promotional videos that play before a streaming viewer can watch the content they selected. The length of these videos varies, and some platforms show skippable pre-roll ads.<\/p>\n

MyBroadband asked the respective services the reason behind their running and not running pre-roll ads.<\/p>\n

DStv said running pre-roll ads allows it to offer higher-quality content to its customers.<\/p>\n

“Pre-roll advertising allows us to secure more favourable rights deals with our content partners and distribution networks. This enables us to provide our viewers with the highest-quality content available,” it said.<\/p>\n

It explained that by letting growing and established brands run pre-roll ads on its platform, MultiChoice can negotiate more favourable rights deals for exclusive content.<\/p>\n

“We offer the capability to help growing and established brands achieve greater awareness of their products and services among our extensive user base,” it said.<\/p>\n

MultiChoice added that it has big plans for the DStv Stream service in 2024, including new features and partnerships, which it will announce in due course.<\/p>\n

Netflix, Disney+, and Amazon Prime Video did not answer our questions by publication.<\/p>\n

Notably, most of Amazon Prime Video’s pre-roll ads promote its own original streaming content, rather than other brands’ products.<\/p>\n

According to Indeed<\/a>, pre-roll ads offer a range of benefits for advertisers, by guaranteeing views and engaging viewers.<\/p>\n

Since they play before a user’s desired content, they have a far greater chance of being seen by more people than post-roll ads, which appear after the content has played through.<\/p>\n

While Netflix and Disney+ don’t run any ads on their platforms in South Africa, they have launched ad-supported plans in various countries.<\/p>\n

\"\"<\/p>\n

It remains unclear if these ad-supported plans will reach South Africa.<\/p>\n

These plans give viewers access to the platforms’ streaming content at a reduced price but require them to watch ads in between.<\/p>\n

Disney+ launched its ad-supported plan in the US in late 2022. In November 2023, it expanded the offering<\/a> to several European countries and Canada.<\/p>\n

The ad-supported tier aims to boost subscribers by offering more affordable subscriptions and boost revenue by signing on new customers and from the advertisements themselves.<\/p>\n

“The strong momentum of our ad-supported plans in the US demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, direct-to-consumer president at Disney Entertainment.<\/p>\n

Subscribers get access to all the Disney+ benefits, including access to originals and the entire library, the ability to create profiles and stream concurrently, and high-quality video streaming.<\/p>\n

Netflix introduced<\/a> its ad-supported plan in the US and 11 other countries in November 2022.<\/p>\n

Subscribers to the plan are subjected to four to five minutes of advertising per hour and get a lower video quality than its higher-priced tiers at 720p.<\/p>\n

At the time of the launch, Netflix noted that some of its content wouldn’t be available on the ad-supported plans as it didn’t have the right to show it with commercials.<\/p>\n

It launched a feature in early 2024 that rewards ad-supported viewers with ad-free episodes<\/a> for binge-watching its content.<\/p>\n

It currently doesn’t offer any ad-supported plans in South Africa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pre-roll ads are the short promotional videos that play before a streaming viewer can watch the content they selected.<\/p>\n","protected":false},"author":341076,"featured_media":470317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[39088,12857,85,88200,35,475,2054],"class_list":["post-540927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-amazon-prime-video","tag-disney","tag-dstv","tag-dstv-stream","tag-headline","tag-multichoice","tag-netflix"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/540927"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=540927"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/540927\/revisions"}],"predecessor-version":[{"id":540981,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/540927\/revisions\/540981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/470317"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=540927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=540927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=540927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}