{"id":546539,"date":"2005-07-07T12:16:42","date_gmt":"2005-07-07T12:16:42","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/546539-broadband-driving-the-digital-music-market.html"},"modified":"2005-07-07T12:16:42","modified_gmt":"2005-07-07T12:16:42","slug":"broadband-driving-the-digital-music-market","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/546539-broadband-driving-the-digital-music-market.html","title":{"rendered":"Broadband Driving the Digital Music Market"},"content":{"rendered":"<p><font size=\"2\">Fourty one per cent of digital consumers say they began to download because they now have a faster Internet connection. <\/font><\/p>\n<p><font size=\"2\">Other factors influencing the rise in both broadband and computer-enabled music activities are: purchasing a new computer (30% of respondents circled this option) and recent purchase of a digital\/MP3 player (22%).<\/font><\/p>\n<p><font size=\"2\">NPD Group stated that 4.2 million households tried and paid for digital music services in 2004. They estimate that the current market potential is 30 million consumers.<\/font><\/p>\n<p><font size=\"2\">This market consists of music buyers who are both broadband-enabled and who use their PC\u2019s for other digital music activities like ripping, burning or playing music stored on their PC.<\/font><\/p>\n<p><font size=\"2\">Promotions were found to be important to this group of consumers with 34% reporting that they first downloaded music legally because of a special offer.<\/font><\/p>\n<p><font size=\"2\">Music buyers are still confused regarding what they can do with the music they have purchased and downloaded. They are also concerned about the price of these services. <\/font><\/p>\n<p><font size=\"2\">A telling statistic is that only 55% of buyers using legal services came back whilst a whopping 85% of peer-to-peer (P2P) users engaged in repeated usage in 2004.<\/font><\/p>\n<p \/>\n","protected":false},"excerpt":{"rendered":"<p>A study by NDP Group found that the most significant factor driving growth in the digital music market is better technology offerings.<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-546539","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/546539"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=546539"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/546539\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=546539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=546539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=546539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}