{"id":547784,"date":"2006-01-20T14:28:29","date_gmt":"2006-01-20T14:28:29","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/547784-fnb-expands-cellphone-banking.html"},"modified":"2006-01-20T14:28:29","modified_gmt":"2006-01-20T14:28:29","slug":"fnb-expands-cellphone-banking","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/547784-fnb-expands-cellphone-banking.html","title":{"rendered":"FNB expands cellphone banking"},"content":{"rendered":"<p><font size=\"2\">First National Bank (FNB) has added another element to its cellphone banking, allowing account holders to buy mobile content and applications. <\/font><\/p>\n<p><font size=\"2\">The initiative, in partnership with content provider Exactmobile, follows the success of buying prepaid airtime through the mobile channel, says Len Pienaar, CEO of FNB&#8217;s Mobile and Transact Solutions division. <\/font><\/p>\n<p><font size=\"2\">He says it made sense to expand the service to allow for buying other products using the same channel. <\/font><\/p>\n<p><font size=\"2\">The initiative works using SMS messaging, with clients sending an SMS instruction to FNB to debit a specified amount from the account. <\/font><\/p>\n<p><font size=\"2\">Exactmobile&#8217;s systems are notified and the originating cellphone is credited with &quot;Exactcredits&quot;, which can be used to pay for mobile content or software bought via Exactmobile&#8217;s Web site or WAP portal. <\/font><\/p>\n<p><font size=\"2\">Pienaar says the service is also available through FNB&#8217;s interactive menu platform. <\/font><\/p>\n<p><font size=\"2\">Exactmobile CEO Davin Mole says the SMS model removes the need for customers to top up their airtime before buying content. <\/font><\/p>\n<p><font size=\"2\">&quot;Some of the software for mobile phones is becoming quite expensive. For example, an annual anti-virus software licence for a mobile phone costs R250. Most users don&#8217;t have that kind of account balance on their prepaid account, which makes using a prepaid account for larger purchases problematic.&quot; <\/font><\/p>\n<p><font size=\"2\">Pienaar says the service will be expanded in future to buy other products such as film tickets, without having to own a credit card or being limited to price bands as with the premium SMS model. <\/font><\/p>\n<p><font size=\"2\"><i>INet-Bridge<\/i> <\/font><\/p>\n<p \/>\n","protected":false},"excerpt":{"rendered":"<p>First National Bank has added another element to its cellphone banking, allowing account holders to buy mobile content and applications.<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-547784","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/547784"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=547784"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/547784\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=547784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=547784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=547784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}