{"id":548219,"date":"2006-03-13T06:41:12","date_gmt":"2006-03-13T06:41:12","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/548219-apple-adds-multi-pass.html"},"modified":"2006-03-13T06:41:12","modified_gmt":"2006-03-13T06:41:12","slug":"apple-adds-multi-pass","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/548219-apple-adds-multi-pass.html","title":{"rendered":"Apple adds Multi-Pass"},"content":{"rendered":"<p><font size=\"2\">Instead of paying $32.00 for 16 episodes in a season of Comedy Central\u2019s The Daily Show, it is now available for $9.99 as a Multi-Pass. <\/font><\/p>\n<p><font size=\"2\">Apple is quick to point out that thinking of this in terms of a subscription service is old fashioned. Eddy Cue from iTunes says in Macworld that instead of renting the content, \u201cyou own it, we just make it really simple to do\u201d.<\/font><\/p>\n<p><font size=\"2\">This new approach signals the addition of daily content to the iTunes site. Previously only weekly content was available. <\/font><\/p>\n<p><font size=\"2\">Internet video is seen as being in the early adopter stage, but South Africa is missing out on this technology. Whether a subscription service or not, Multi-Pass is probably beyond South African internet users at this stage.<\/font><\/p>\n<p><font size=\"2\">Without broadband, buying video shows from iTunes is impossible in practical terms. Even South African users with slower broadband connections might have trouble downloading daily television shows. <\/font><\/p>\n<p><font size=\"2\">Macworld quotes Phil Leigh (President of Inside Digital Media): \u201cWhat we are beginning to see here is an indication of an important future trend\u201d. <\/font><\/p>\n<p><font size=\"2\">Leigh reckons that in future we will look back at 2006 and see it as \u201cthe year of Internet video\u201d. <\/font><\/p>\n<p><font size=\"2\">It is doubtful whether South Africans will share in this view. <\/font><\/p>\n<p \/>\n","protected":false},"excerpt":{"rendered":"<p>iTunes users can now purchase television shows in advance, at a reduced cost.<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-548219","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/548219"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=548219"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/548219\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=548219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=548219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=548219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}