{"id":548599,"date":"2006-04-24T11:19:35","date_gmt":"2006-04-24T11:19:35","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/548599-telkom-s-advertising-account-split-between-two-agencies.html"},"modified":"2006-04-24T11:19:35","modified_gmt":"2006-04-24T11:19:35","slug":"telkom-s-advertising-account-split-between-two-agencies","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/548599-telkom-s-advertising-account-split-between-two-agencies.html","title":{"rendered":"Telkom’s advertising account split between two agencies"},"content":{"rendered":"

This has not yet been announced officially, as certain contracts have yet to be signed, The Agency and Herdbuoys McCann-Erickson have been informed of their appointment. <\/font><\/p>\n

The agencies that were short-listed include FCB, Ogilvy, Saatchi, and Blueprint. <\/font><\/p>\n

Though the work was to have started at the beginning of April, the agencies have yet to be told what roles they will play and which agency will be involved in which aspects of the business. <\/font><\/p>\n

Telkom is said to be one of South Africa’s biggest advertising spenders, with advertising executives saying it is well in excess of R100-million a year including advertising and sponsorship. This includes both the consumer side of the business, for which this advertising account was awarded, and the corporate side. <\/font><\/p>\n

Herdbuoys recently terminated its five-year relationship with national airline SA Airways. <\/font><\/p>\n

At the time, SAA owed the agency about R30-million but over the past few months it has paid about R24-million. Herdbuoys is involved in other government work. <\/font><\/p>\n

Ann Muthuma, managing director of Herdbuoys, said most of the money was owed to media owners such as newspapers and other media. <\/font><\/p>\n

Though SAA is a lucrative account, some agencies are still deciding whether to pitch for it. <\/font><\/p>\n

TBWA\/Hunt\/Lascaris has said it will not. <\/font><\/p>\n

Agencies are increasingly frustrated at having to deal with government tenders, and new guidelines have been drawn up to deal with the challenges. Zandile Nzalo, CEO of the Association for Communication & Advertising, said the group, which represents agencies, has finalised the guidelines with the Government Communication and Information System and the Treasury. <\/font><\/p>\n

Nzalo said the most important aspect was that advertising agencies would no longer be expected to submit creative pitches unless the creative work is paid for. <\/font><\/p>\n

She said there had been odd recommendations or requests, and in some cases agencies had been asked to turn around creative work in 24 hours. <\/font><\/p>\n

If creative input is critical in the short-list period, then the agencies will be paid for the work they do. <\/font><\/p>\n

The guidelines also endorse appointing advertising, public relations, marketing and branding companies for two years at a time. <\/font><\/p>\n

Inet-Bridge<\/i> ||\u00a0 <\/font>Discuss this article<\/font><\/a> <\/font><\/p>\n


\u00a0 <\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

Telkom has appointed two agencies to share some of its advertising business. <\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-548599","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/548599"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=548599"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/548599\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=548599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=548599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=548599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}