{"id":549934,"date":"2006-08-23T16:37:12","date_gmt":"2006-08-23T16:37:12","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/549934-cellc-losing-customers.html"},"modified":"2006-08-23T16:37:12","modified_gmt":"2006-08-23T16:37:12","slug":"cellc-losing-customers","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/549934-cellc-losing-customers.html","title":{"rendered":"CellC losing customers"},"content":{"rendered":"<p><font size=\"2\">CellC had 2.9 million subscribers in 2005 but this figure has dropped to 2,7 million in the past 6 months. The fall in subscriber numbers is due to a drop in the number of prepaid customers which fell from 2.2 million to 1.9 million.<\/font> <\/p>\n<p><font size=\"2\">\u201cThe drop in the pre-paid market is a result of high levels of churn, which is specific to this segment,\u201d said CellC.<\/font> <\/p>\n<p><font size=\"2\">\u201cTraditionally this segment is more price sensitive and susceptible to products which are perceived to be of better value,\u201d added CellC.<\/font> <\/p>\n<p><font size=\"2\">According to CellC\u2019s new CEO, Jeff Hedberg, one of the major areas which the company will focus on is customer retention to try and improve the prepaid churn which grew by 8%.<\/font> <\/p>\n<p><font size=\"2\">\u201cWe need to provide offers that are not only good at connecting people but also good at retaining customers,\u201d said Hedberg.<\/font> <\/p>\n<p><font size=\"2\">CellC seems to be doing a good job of launching innovative, attractive cellular packages, but as the CEO noted they now have to work on keeping those prepaid customers.<\/font> <\/p>\n<p><font size=\"2\">With Hedberg having identified the prepaid market as a serious money spinner for the company it will be interesting to see how he tackles the issue of prepaid subscribers moving over to other operators. <\/font><\/p>\n<p><font size=\"2\">It will be especially interesting to watch CellC\u2019s plans with the added spice of mobile number portability coming into being on the 18th of September.<\/font> <\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=51308\" target=\"_blank\" rel=\"noopener\"><font color=\"#0000ff\" size=\"2\">Discuss this article<\/font><\/a> <\/p>\n<p \/>\n","protected":false},"excerpt":{"rendered":"<p>CellC, the smallest cellular operator in the SA market, has reported a decrease in their prepaid customer base.<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-549934","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/549934"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=549934"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/549934\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=549934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=549934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=549934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}