{"id":549944,"date":"2006-08-24T09:11:32","date_gmt":"2006-08-24T09:11:32","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/549944-acer-sa-passes-hp.html"},"modified":"2006-08-24T09:11:32","modified_gmt":"2006-08-24T09:11:32","slug":"acer-sa-passes-hp","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/549944-acer-sa-passes-hp.html","title":{"rendered":"Acer SA passes HP"},"content":{"rendered":"<p><font size=\"2\">Figures from research house IDC show that Acer\u2019s sales grew 48% year on year to give it a market share of 23% for the second quarter of this year. <\/font><\/p>\n<p><font size=\"2\">Acer also moved up to third place in the combined notebook and PC market with year-on-year growth of 53%, to corner a market share of 10%. <\/font><\/p>\n<p><font size=\"2\">Acer SA country manager David Drummond says the steady growth justifies its strategy of using a distribution channel, and validates its continued investment in the South African market. <\/font><\/p>\n<p><font size=\"2\">\u201cWe\u2019ve invested heavily in building our brand in SA, marketing our products and backing them up with strong support, which has translated into robust growth.\u201d <\/font><\/p>\n<p><font size=\"2\">Acer used to sell its products directly to some clients, but switched to a completely indirect business model five years ago. <\/font><\/p>\n<p><font size=\"2\">That allowed it to focus on channel development, marketing, support and customer service but left the configuration, installation, sales and logistics to business partners with the expertise and economies of scale to do it better, Drummond says. <\/font><\/p>\n<p><font size=\"2\">Acer SA has had strong growth in market share since it moved to that model. It uses distributors Axiz and Tarsus, and Incredible Connection stores, Drummond says. <\/font><\/p>\n<p><font size=\"2\">Globally, Acer ranks in the top five PC vendors. <\/font><\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=51450\" target=\"_blank\" rel=\"noopener\"><font color=\"#0000ff\" size=\"2\">Discuss this article<\/font><\/a> <\/p>\n<p \/>\n","protected":false},"excerpt":{"rendered":"<p>ACER has taken the top spot in SA\u2019s notebook market, deposing Hewlett-Packard (HP) for the first time. <\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-549944","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/549944"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=549944"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/549944\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=549944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=549944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=549944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}