{"id":55089,"date":"2012-07-19T10:09:27","date_gmt":"2012-07-19T08:09:27","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=55089"},"modified":"2012-07-19T12:35:01","modified_gmt":"2012-07-19T10:35:01","slug":"im-addicted-to-tablets","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/55089-im-addicted-to-tablets.html","title":{"rendered":"\u201cI\u2019m addicted to tablets\u201d"},"content":{"rendered":"

The Advertising Standards Authority of South Africa (ASA) has dismissed a complaint against a Telkom Business radio commercial which punted the popularity and affordability of its tablet PC deals.<\/p>\n

The commercial begins with a character introducing himself, saying: \u201cHi, my name\u2019s James.\u201d A group of voices responds by saying: \u201cHi James.\u201d He then says: \u201cI\u2019m addicted to tablets.\u201d<\/p>\n

The voice of a lady interrupts, saying: \u201cMe too\u2026I can\u2019t get enough of my Samsung Galaxy.\u201d Another man from within the group says: \u201cI know what you\u2019re saying, I have a Motorola Xoom and an HTC Flyer.\u201d<\/p>\n

The closing voice-over says: \u201cWith leading tablet brands at only R249 a month, don\u2019t be surprised if you and your colleagues become a little infatuated. Get more mobile for your money by choosing a package that suits your budget and your business needs. Mobile solutions brought to you by Telkom Business.\u201d<\/p>\n

ASA Complaint<\/strong><\/p>\n

This advertisement did not go down well with David Lewis, who lodged a complaint with the ASA, arguing that the commercial is offensive as it parodies NA (Narcotics Anonymous) and AA (Alcoholics Anonymous) fellowships, thereby perpetuating the stigma attached to addiction.<\/p>\n

Telkom Business responded saying that the word \u201ctablet\u201d is an ordinary and acceptable word that may refer to pills, but today is commonly known to refer to electronic gadgets or computers that are larger than mobile phones and predominantly operated by touch-screen capability.<\/p>\n

The company added that while it accepts that historically addiction referred to a physical or psychological dependency on a substance such as alcohol or drugs, today\u2019s \u201caddiction\u201d extends to all abnormal psychological dependencies whether substance or other.<\/p>\n

\"Samsung<\/a>

Samsung Galaxy Tab from Telkom Business<\/p><\/div>\n

The ASA dismissed the complaint, saying that the commercial is clearly meant to be a light hearted play on people being infatuated with their \u201ctablet\u201d computers.<\/p>\n

\u201cThe Directorate notes further that the word addict, as used within the context of ‘addicted to’, is not offensive in this context. People often refer to themselves or others as being for example, addicted to work and workaholics or even being addicted to eating chocolate and being chocoholics,\u201d the ASA said.<\/p>\n

\u201cThe Directorate accepts that to a recovering addict any scenario that pokes fun at the devastation that addiction often causes and the hardships that have to be overcome subsequently may be sensitive. However, the commercial does not contain such ridicule,\u201d the ASA said.<\/p>\n

Related articles<\/strong><\/p>\n

Apple\u2019s next iPhone to have thinner screen: WSJ<\/strong><\/a><\/p>\n

Apple iPad mini rumours heat up<\/strong><\/a><\/p>\n

iPad deals in SA compared<\/strong><\/a><\/p>\n

iPad versus Android tablets: Surprising stats for SA<\/strong><\/a><\/p>\n

Nexus 7 tablet from Google<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The ASA dismisses a complaint against Telkom Business\u2019 advertisement about the popularity of tablet PCs<\/p>\n","protected":false},"author":23,"featured_media":32974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[351,35,4338],"class_list":["post-55089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-asa","tag-headline","tag-telkom-business"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/55089"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=55089"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/55089\/revisions"}],"predecessor-version":[{"id":55157,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/55089\/revisions\/55157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/32974"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=55089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=55089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=55089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}