{"id":551019,"date":"2006-12-07T06:34:44","date_gmt":"2006-12-07T06:34:44","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/551019-asa-says-iburst-is-not-broadband.html"},"modified":"2006-12-07T06:34:44","modified_gmt":"2006-12-07T06:34:44","slug":"asa-says-iburst-is-not-broadband","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/551019-asa-says-iburst-is-not-broadband.html","title":{"rendered":"ASA says iBurst is not broadband"},"content":{"rendered":"

In the consumer complaint to the ASA, Mr Soper said that iBurst misleads its customers regarding the broadband nature of its service as it can not guarantee speeds in line with International Telecommunication Union (ITU) standards.<\/font> <\/p>\n

\u201cThe complainant submitted, in essence, that the commercial is misleading as International Telecommunication Union Standardization Sector (ITU-T) defines the minimum speed for broadband as being between 1.5 and 2.0 megabits\/second, and the respondent does not have a guarantee that it can offer such speed at all times,\u201d the ASA website states.<\/font> <\/p>\n

The iBurst radio advertisement essentially says \u201c\u2026Get iBurst now. It\u2019s fast wireless broadband internet and email\u201d.<\/font> <\/p>\n

What is broadband?<\/strong> <\/font><\/p>\n

ASA says in the ruling that a broadband connection, at the very least, should deliver a minimum speed of 256 kbps. <\/font><\/p>\n

This is in line with the recently released ICASA ADSL regulations, but interestingly enough ICASA said that their ADSL broadband definition does not really apply to wireless broadband.<\/font> <\/p>\n

\u201cICASA submitted, inter alia, that its regulations on ADSL do not apply to wireless internet. Wireless internet is currently unregulated. Accordingly, the definition of broadband in the regulations should be viewed in that context and has a limited application,\u201d the report states.<\/font> <\/p>\n

ICASA however seems somewhat confused regarding the definition of broadband, and despite defining broadband as having a minimum download speed of 256 kbps in the ADSL regulations, it advised the ASA to use the yardstick of 1.5 Mbps to 2 Mbps as the characteristic of a broadband connection.<\/font> <\/p>\n

\u201cIt [ICASA] cautioned against extending the existing definition of broadband to wireless Internet. There is an effort by the government to develop a national policy on broadband and until such a time, it is of the opinion that the best yardstick would be to refer to the ITU definition on broadband,\u201d the report says.<\/font> <\/p>\n

Why wireless broadband connections should abide by ITU standards while ADSL services can be many times slower and still be considered broadband is unclear.<\/font> <\/p>\n

The ruling<\/strong> <\/font><\/p>\n

From the feedback received from iBurst the ASA said that there is no evidence that they can guarantee a minimum speed of 256 kbps and must therefore withdraw their broadband claims.<\/font> <\/p>\n

\u201cThe respondent advised that its maximum speed is 1Mbps, but remained silent on its minimum speed. From the material before the Directorate there is therefore currently nothing before the Directorate to show that the respondent is capable of delivering a minimum speed significantly faster than a traditional dial up connection, or a speed of 256 kbps,\u201d the ASA says.<\/font> <\/p>\n

According to the ruling iBurst must withdraw its broadband claim and the claim may not be used again in its current format.<\/font> <\/p>\n

iBurst not happy<\/strong><\/font> <\/p>\n

iBurst is not very happy with the ASA decision, especially since the nature of a broadband service is that they generally do not guarantee minimum throughputs at all times.<\/font> <\/p>\n

\u201cIt seems strange that MyADSL\u2019s \u2018Broadband Provider of the Year\u2019 could be prevented from calling itself a broadband Internet service,\u201d said Alan Knott-Craig, Jnr, MD of iBurst.<\/font> <\/p>\n

\u201cThis serious aberration amongst the ASA\u2019s usually sane rulings is regrettable because it has implications for every other broadband provider in South Africa. It should be obvious to the Authority that no operator anywhere on the planet can guarantee a minimum download speed qualifying as broadband 100% of the time,\u201d Knott-Craig continued.<\/font> <\/p>\n

\u201cThe download speed experienced by some subscribers could be zero kilobits per second when a particular base station is offline, but this doesn\u2019t mean the service we provide is not broadband. The ASA alluded to international definitions of broadband, without understanding that iBurst is an international wireless broadband standard and is defined as such by regulators in the applicable countries,\u201d the iBurst MD concluded.<\/font> <\/p>\n

iBurst sent an appeal to the Authority late yesterday afternoon and iBurst expects the ruling to be overturned shortly.<\/font> <\/p>\n

Discuss this article<\/a> <\/p>\n

\n","protected":false},"excerpt":{"rendered":"

An Advertising Standards Authority of South Africa (ASA) ruling that iBurst may not advertise its product as broadband drew sharp criticism from iBurst and some consumers.<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-551019","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/551019"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=551019"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/551019\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=551019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=551019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=551019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}