{"id":551179,"date":"2006-12-28T10:16:53","date_gmt":"2006-12-28T10:16:53","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/551179-hello-kitty-bound-for-video-games.html"},"modified":"2006-12-28T10:16:53","modified_gmt":"2006-12-28T10:16:53","slug":"hello-kitty-bound-for-video-games","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/551179-hello-kitty-bound-for-video-games.html","title":{"rendered":"Hello Kitty bound for video-games"},"content":{"rendered":"<p><font size=\"2\">Sanrio and Sega Sammy Holdings said in a statement that they had agreed to form a strategic business alliance. <\/font>\n<\/p>\n<p><font size=\"2\">&quot;Under the agreement, for example, Hello Kitty may appear in our video game software,&quot; a Sega Sammy spokesman said. <\/font>\n<\/p>\n<p><font size=\"2\">The companies will also discuss jointly developing new products based on their stable of characters and look at potential new services and online businesses, the spokesman said. <\/font>\n<\/p>\n<p><font size=\"2\">Sega Sammy is the holding company for video game developer Sega and pachinko slot machine maker Sammy, while Sanrio is the toymaker behind the &quot;Hello Kitty&quot; line. <\/font>\n<\/p>\n<p><font size=\"2\">Sega Sammy and Sanrio will also study the possibility of enhancing their capital relationship. <\/font>\n<\/p>\n<p><font size=\"2\">Sega Sammy is currently the largest shareholder in Sanrio, with a 13.98% stake. <\/font>\n<\/p>\n<p><font size=\"2\">Hello Kitty, which started in 1974 in Japan as a moon-faced cartoon cat on a coin purse, has emerged into a global phenomenon with more than 50,000 different products on sale in 60 nations.<\/font>\n<\/p>\n<p><font size=\"2\"><a href=\"http:\/\/www.mybroadband.co.za\/vb\/showthread.php?t=62159\" target=\"_blank\" rel=\"noopener\">Discuss this article<\/a><br \/>\n<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanrio, which invented the global icon of cuteness Hello Kitty, have agreed to a tie-up with Sega Sammy, paving the way for the mouthless feline to make her video game debut.<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-551179","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/551179"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=551179"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/551179\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=551179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=551179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=551179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}