{"id":551843,"date":"2007-03-23T14:01:20","date_gmt":"2007-03-23T14:01:20","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/551843-google-testing-pay-for-action-online-ads.html"},"modified":"2007-03-23T14:01:20","modified_gmt":"2007-03-23T14:01:20","slug":"google-testing-pay-for-action-online-ads","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/551843-google-testing-pay-for-action-online-ads.html","title":{"rendered":"Google testing pay-for-action online ads"},"content":{"rendered":"<p><font size=\"2\">Prices for &quot;pay-per-action&quot; ads are based on whether potential customers follow through by signing up for newsletters, contacting stores, making purchases or other deeds specified by advertisers. <\/font><\/p>\n<p><font size=\"2\">Internet ads are commonly priced on a &quot;pay-per-click&quot; basis, with advertisers billed depending on the number of times links displayed on website pages are clicked on. <\/font><\/p>\n<p><font size=\"2\">Pay-per-click advertising has been criticized for being vulnerable to fraud by malicious competitors or others that use computer programs to repeatedly click on ads to drive up advertisers&#8217; costs. <\/font><\/p>\n<p><font size=\"2\">Mountain View, California-based Internet search powerhouse Google said it is testing the model with US advertisers. <\/font><\/p>\n<p><font size=\"2\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google says it has started testing Internet ads with fees based on whether viewers take actions such as calling stores or making purchases. <\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-551843","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/551843"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=551843"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/551843\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=551843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=551843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=551843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}