{"id":552264,"date":"2007-05-15T07:33:43","date_gmt":"2007-05-15T07:33:43","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/552264-lawsuit-attacks-google-s-adwords-system.html"},"modified":"2007-05-15T07:33:43","modified_gmt":"2007-05-15T07:33:43","slug":"lawsuit-attacks-google-s-adwords-system","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/552264-lawsuit-attacks-google-s-adwords-system.html","title":{"rendered":"Lawsuit attacks Google&#8217;s Adwords system"},"content":{"rendered":"<p><font size=\"2\">American Blind &amp; Wallpaper Factory Inc. (ABWF) accuses Google of infringing on its trademarks by including them among Internet search terms that trigger displays of ads from competitors. <\/font><\/p>\n<p><font size=\"2\">&quot;The reality is that companies large and small are hurt when Google uses a company&#8217;s trademark, without permission, for the benefit of the company&#8217;s competitors and Google,&quot; said attorney David Rammelt of Kelley Drye &amp; Warren, which is representing ABWF. <\/font><\/p>\n<p><font size=\"2\">&quot;This is the first time a jury will have the chance to hear how Google&#8217;s business model takes advantage of companies that have built the value of their trademarks through hard work and investment.&quot; <\/font><\/p>\n<p><font size=\"2\">The lawsuit is a potentially precedent-setting attack on Google&#8217;s incredibly profitable &quot;Adwords&quot; software program that the Mountain View, California-based company uses to target Internet users with online ads. <\/font><\/p>\n<p><font size=\"2\">In a recent filing with the US Securities and Exchange Commission, Google credits its Adwords platform with accounting for 98 percent of annual revenues, which topped $10.6 billion last year. <\/font><\/p>\n<p><font size=\"2\">A US federal court judge in April denied a motion by Google to dismiss the case. <\/font><\/p>\n<p><font size=\"2\">Google litigation counsel Catherine Lacavera said on Friday that the company was confident ABWF &quot;will be unable to prove&quot; their claims at trial. <\/font><\/p>\n<p><font size=\"2\">The trial is to be held in the US district court in the Silicon Valley city of San Jose. Jury selection is to begin November 9, 2007. <\/font><\/p>\n<p><font size=\"2\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A judge on Friday set a November date to pick jurors for a US civil trial focused on whether Google violates other companies&#8217; trademarks with its hugely lucrative online advertising platform. <\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-552264","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/552264"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=552264"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/552264\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=552264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=552264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=552264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}