{"id":552383,"date":"2007-05-27T10:08:48","date_gmt":"2007-05-27T10:08:48","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/technology\/552383-the-ipod-secret-make-sure-people-talk-about-you-2.html"},"modified":"2007-05-27T10:08:48","modified_gmt":"2007-05-27T10:08:48","slug":"the-ipod-secret-make-sure-people-talk-about-you-2","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/552383-the-ipod-secret-make-sure-people-talk-about-you-2.html","title":{"rendered":"The iPod secret: Make sure people talk about you"},"content":{"rendered":"

Interbrand Sampson chief executive Jeremy Sampson says: \u201cMicrosoft offers great technical features, but Bill Gates is not a good communicator. This has allowed Apple to move ahead cleverly where companies like Sony and Walkman, who should have cornered this market, have failed to plan ahead. Now Apple is regarded as the first mover in this space, and other brands are considered mere lookalikes.\u201d<\/font><\/p>\n

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In the gaming console space, South Africa\u2019s young people are divided on the merits of the PlayStation consoles and the Xbox. <\/font><\/p>\n

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Boys seem naturally more versed in the specs of gaming consoles, but they are also mindful of value for money. <\/font><\/p>\n

\u201cGaming consoles are very expensive,\u201d says Trevor Crouse, 14. <\/font><\/p>\n

\u201cOne problem is that the technology dies out so quickly and is replaced by better machines, so you\u2019re forced to buy another one. Then, the games are so expensive that if you buy a couple of games you could have bought a whole new console for the same price.\u201d<\/font><\/p>\n

Sensitivity to value for money has led many youngsters to opt for PlayStation games adapted for use on personal computers.<\/font><\/p>\n

\u201cKids in our school have either a gaming console or a PC with PlayStation games. There\u2019s nobody who has nothing to play games on,\u201d said Michael Nicoll, 15. \u201cWhen it comes to value for money a lot of kids also choose iPod shuffles because they are cheaper. Or, they just play music on their cellphones instead.\u201d<\/font><\/p>\n

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Many young people are increasingly interested in co-branded products \u2014 following the example of the Dolce & Gabbana Motorola cellphone. <\/font><\/p>\n

\u201cWe\u2019d like to see something like the Xbox combined with the iPod,\u201d adds Woods. Microsoft has included MP3 player interoperability and a docking station with its new Xbox 360, although there is not as yet an official relationship between the console and the iPod. <\/font><\/p>\n

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Sampson adds that co-branding was allowing companies to reach previously unattainable market segments through repositioning. <\/font><\/p>\n

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\u201cCo-branding can help a brand reposition successfully through association with another respected brand.\u201d<\/font><\/p>\n

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AMID the clutter in the tech gadget market, much of the iPod\u2019s success can be attributed to its marketing. <\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-552383","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/552383"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=552383"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/552383\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=552383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=552383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=552383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}