| Showmax Premier League<\/td> | R69<\/td> | R34<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n The pay-TV operator is also targeting revenue of $1 billion (R18 billion) for Showmax by its 2028 financial year-end.<\/p>\n\n\n\n To generate this revenue, Showmax will need to have around 16 million active subscribers who pay an average of R99 per month.<\/p>\n\n\n\n This is no mean feat. Digital TV Research predicted that the total number of video streaming subscribers in Africa will only be 15.6 million users by 2028.<\/p>\n\n\n\n MultiChoice disagrees with this forecast. It said it expects video streaming uptake to undergo exponential growth in Africa.<\/p>\n\n\n\n MultiChoice is so bullish that it is aiming to increase its total subscriber base, including Showmax and DStv subscribers, to 50 million users in 2028.<\/p>\n\n\n\n For Showmax alone, the company has indicated that it aims to have 25 million subscribers on the platform by 2028.<\/p>\n\n\n\n Based on this forecast, Showmax would need to grow its subscriber base by around 100% a year until 2028.<\/p>\n\n\n\n To achieve its targets, Showmax is focusing on acquiring and producing local content in the regions it operates.<\/p>\n\n\n\n During the past year, it ramped up its local content alongside M-Net, Mzansi Magic, Africa Magic, and Maisha Magic.<\/p>\n\n\n\n The streaming service released 59 original movies and TV series in South Africa, Nigeria, Kenya and Ghana.<\/p>\n\n\n\n Popular shows that drove viewership included Tracking Thabo Bester, Koek, The Mommy Club, Youngins, Red Ink, Adulting, Outlaws, and its Real Housewives shows.<\/p>\n","protected":false},"excerpt":{"rendered":" Showmax has announced a partnership with Capitec.<\/p>\n","protected":false},"author":15,"featured_media":555253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[5334,96422,85277,475,32140],"class_list":["post-555252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-capitec","tag-henk-lourens","tag-marc-jury","tag-multichoice","tag-showmax"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/555252"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=555252"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/555252\/revisions"}],"predecessor-version":[{"id":555263,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/555252\/revisions\/555263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/555253"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=555252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=555252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=555252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |