The findings of the Mobility 2012 study were recently released, showing that MTN and Vodacom are neck-and-neck in terms of consumer market share, with 8ta beating out Virgin Mobile.<\/p>\n
Research firm World Wide Worx conducted the study with the backing of First National Bank. Dashboard provided the field research, interviewing 1,195 adults during May and June 2012.<\/p>\n
Peter Searll, managing director of Dashboard, said that the sample showed that 89% of South Africans living in urban areas have one active cellphone account, 10% have two active accounts, and 1% have 3 or more accounts.<\/p>\n
In rural areas 90% of people said that they have just one active account, while 8% said they have 2 accounts and 2% indicated 3 or more accounts.<\/p>\n
The share of both primary and secondary accounts among South Africa\u2019s cellular operators, as indicated by the respondents to the Mobility 2012 survey, are shown in the table below:<\/p>\n
| 2012 SA Cellular operator consumer market share<\/td>\n<\/tr>\n | ||||||
| Operator<\/td>\n | Primary accounts<\/td>\n | Secondary accounts<\/td>\n<\/tr>\n | ||||
| Urban<\/td>\n | Rural<\/td>\n | Total<\/td>\n | Urban<\/td>\n | Rural<\/td>\n | Total<\/td>\n<\/tr>\n<\/thead>\n | |
| Cell C<\/td>\n | 16%<\/td>\n | 13%<\/td>\n | 15%<\/td>\n | 24%<\/td>\n | 26%<\/td>\n | 24%<\/td>\n<\/tr>\n |
| MTN<\/td>\n | 39%<\/td>\n | 47%<\/td>\n | 42%<\/td>\n | 4%<\/td>\n | 33%<\/td>\n | 38%<\/td>\n<\/tr>\n |
| Virgin Mobile<\/td>\n | 0%<\/td>\n | 0%<\/td>\n | 0%<\/td>\n | 3%<\/td>\n | 4%<\/td>\n | 3%<\/td>\n<\/tr>\n |
| Vodacom<\/td>\n | 44%<\/td>\n | 39%<\/td>\n | 42%<\/td>\n | 25%<\/td>\n | 37%<\/td>\n | 29%<\/td>\n<\/tr>\n |
| 8ta<\/td>\n | 1%<\/td>\n | 1%<\/td>\n | 1%<\/td>\n | 7%<\/td>\n | 0%<\/td>\n | 5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\nRelated articles<\/h3>\nConsumer choice in cellular providers revealed (2010 stats)<\/strong><\/a><\/p>\n Most popular social networks, IMs on SA mobiles<\/strong><\/a><\/p>\n Mobile broadband eating into voice revenues<\/strong><\/a><\/p>\n |