{"id":562782,"date":"2024-10-01T08:03:33","date_gmt":"2024-10-01T06:03:33","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=562782"},"modified":"2024-10-25T08:57:48","modified_gmt":"2024-10-25T06:57:48","slug":"dstv-internet-a-winner","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/562782-dstv-internet-a-winner.html","title":{"rendered":"DStv Internet a winner"},"content":{"rendered":"\n

DStv’s Internet packages have proven to be a winning recipe for the broadcaster, with substantial growth in customers and revenue three years after launching.<\/p>\n\n\n\n

DStv Internet first rolled out in September 2021, offering several fixed-LTE plans with large amounts of data that could be bundled with streaming-only DStv bouquets.<\/p>\n\n\n\n

Although DStv did not reveal actual user numbers, a graph in its 2021\/2022 financial results showed the service’s active subscriber base had grown more than 400% in the first six months of availability.<\/p>\n\n\n\n

That type of jump could be expected in a product’s early launch period, where its increases are coming off a low base.<\/p>\n\n\n\n

However, DStv Internet continued to see substantial growth in the following two years.<\/p>\n\n\n\n

By March 2023, active users had increased by another 447%. A year later, DStv Internet customers grew by a more modest but nonetheless substantial 90%.<\/p>\n\n\n\n

The division’s revenues also increased by 160% during MultiChoice’s latest financial year.<\/p>\n\n\n\n

MultiChoice South Africa CEO Marc Jury said the appeal of the DStv Internet product was its simplicity and association with the trusted DStv brand.<\/p>\n\n\n\n

“South Africans are looking for flexible, no-fuss internet options, and our fixed-LTE product hits the sweet spot,” he said.<\/p>\n\n\n\n

“It’s proving to be a great fit for those wanting reliable Internet and to keep up with their favourite DStv shows.”<\/p>\n\n\n\n

DStv expanded its Internet packages with fibre-to-home about a year after launching the fixed-LTE line-up. <\/p>\n\n\n\n

MyBroadband found its bundled fibre offerings provided a substantial discount over buying an FTTH product and DStv package separately. <\/p>\n\n\n\n

However, the company quietly paused fibre sales to focus its efforts on fixed-LTE as customers had shown it “works for them”.<\/p>\n\n\n\n

“It’s our most popular product because it’s affordable, easy to set up, and pairs perfectly with DStv subscriptions,” Jury explained.<\/p>\n\n\n\n

“We know South Africans want value, and fixed-LTE gives them a solid connection without breaking the bank.”<\/p>\n\n\n\n

Jury added that MultiChoice would continue to review its DStv Internet offerings as demands shifted.\u00a0\u00a0<\/p>\n\n\n\n

\"\"
Marc Jury, MultiChoice SA CEO<\/figcaption><\/figure>\n\n\n\n

Popular options and pricing breakdown<\/h2>\n\n\n\n

Jury said a particularly popular DStv Internet product was a bundle with 110GB monthly data and a DStv Access subscription for R349 per month on a 24-month contract.<\/p>\n\n\n\n

The DStv Compact bundle with 50GB mobile data for R549 was also a very popular option. <\/p>\n\n\n\n

MultiChoice is also launching a new DStv Internet and Showmax bundle in October 2024, which Jury said would give customers more bang for their buck.<\/p>\n\n\n\n

“This builds on MultiChoice’s ongoing mission to make video entertainment even more affordable, regardless of whether customers want to access our variety of great content online or through a dish,” he said.<\/p>\n\n\n\n

The table below provides a breakdown of the DStv Internet bundle packages.<\/p>\n\n\n\n

MyBroadband calculated the effective prices of their included data by deducting the standalone cost of the streaming-only DStv packages from the total price<\/p>\n\n\n\n

DStv package<\/th>Data allocation<\/th>Router<\/th>Price on 24-month contract<\/th>Effective price of data <\/th><\/tr><\/thead>
Access<\/td>25GB anytime
25GB night-time<\/td>		ZTE MF286R<\/td>R279<\/strong> <\/td>R180<\/strong><\/td><\/tr>
Access<\/td>55GB anytime
55GB night-time<\/td>		ZTE MF286R <\/td>R349<\/strong> <\/td>R250<\/strong><\/td><\/tr>
Access<\/td>110GB anytime
110GB night-time<\/td>		ZTE MF286C<\/td>R479<\/strong> <\/td>R380<\/strong><\/td><\/tr>
Family<\/td>25GB anytime
25GB night-time<\/td>		ZTE MF286R<\/td>R479<\/strong> <\/td>R180<\/strong><\/td><\/tr>
Family<\/td>55GB anytime
55GB night-time<\/td>		ZTE MF286R<\/td>R549<\/strong> <\/td>R250<\/strong><\/td><\/tr>
Family<\/td>110GB anytime
110GB night-time<\/td>		ZTE MF286C<\/td>R629<\/strong> <\/td>R330<\/strong><\/td><\/tr>
Compact <\/td>25GB anytime
25GB night-time<\/td>		ZTE MF286R<\/td>R549<\/strong><\/td>R150<\/strong><\/td><\/tr>
Compact <\/td>55GB anytime
55GB night-time<\/td>		ZTE MF286R<\/td>R649<\/strong> <\/td>R250<\/strong><\/td><\/tr>
Compact <\/td>110GB anytime
110GB night-time<\/td>		ZTE MF286C<\/td>R729<\/strong> <\/td>R330<\/strong><\/td><\/tr>
Compact <\/td>400GB anytime<\/td>ZTE MF286C<\/td>R779<\/strong> <\/td>R380<\/strong><\/td><\/tr>
Compact Plus<\/td>110GB anytime
110GB night-time<\/td>		ZTE MF286C<\/td>R949<\/strong> <\/td>R400<\/strong><\/td><\/tr>
Compact Plus<\/td>400GB anytime<\/td>ZTE MF286C<\/td>R999<\/strong> <\/td>R450<\/strong><\/td><\/tr>
Premium<\/td>110GB anytime
110GB night-time<\/td>		ZTE MF286C<\/td>R1,149<\/strong> <\/td>R350<\/strong><\/td><\/tr>
Premium<\/td>400GB anytime <\/td>ZTE MF286C<\/td>R1,249<\/strong> <\/td>R450<\/strong><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

MultiChoice South Africa CEO Marc Jury believes the product’s appeal lie in its simplicity and DStv’s brand affinity. <\/p>\n","protected":false},"author":341042,"featured_media":562795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[85,72522,48812,85277,475],"class_list":["post-562782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-dstv","tag-dstv-internet","tag-fixed-lte","tag-marc-jury","tag-multichoice"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/562782"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=562782"}],"version-history":[{"count":16,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/562782\/revisions"}],"predecessor-version":[{"id":566850,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/562782\/revisions\/566850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/562795"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=562782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=562782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=562782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}