{"id":563599,"date":"2024-10-04T07:58:17","date_gmt":"2024-10-04T05:58:17","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=563599"},"modified":"2024-10-04T07:58:22","modified_gmt":"2024-10-04T05:58:22","slug":"google-begins-monetising-ai-search-results","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/ai\/563599-google-begins-monetising-ai-search-results.html","title":{"rendered":"Google begins monetising AI search results"},"content":{"rendered":"\n<p>Google is beginning a wide rollout of ads that will be displayed within and alongside the AI-generated summaries that appear at the top of some search results \u2014 a move meant to show investors that costly artificial intelligence projects can generate revenue.<\/p>\n\n\n\n<p>Some investors have worried that generative AI, the tech that underpins Google\u2019s AI summaries, could cannibalize the tech giant\u2019s search business, which is still by far its most lucrative unit. <\/p>\n\n\n\n<p>The company said in May that it would start testing ads in these search summaries, called AI Overviews, and now it\u2019s rolling the feature out to anyone in the US using Google\u2019s mobile app.<\/p>\n\n\n\n<p>Sponsored panels placed above, below and within the summaries have begun suggesting products related to the search query. <\/p>\n\n\n\n<p>At a demonstration for reporters held ahead of the announcement, searching \u201chow do I get a grass stain out of jeans?\u201d yielded AI-generated instructions followed by ads for Tide and OxiClean laundry products.<\/p>\n\n\n\n<p>The company will not share ad revenue with publishers whose material is cited in AI Overviews, a company spokesperson said.<\/p>\n\n\n\n<p>Google places its AI Overviews, which summarize the contents of search results, at the top of the page for some queries. <\/p>\n\n\n\n<p>First introduced in May, they were criticized for\u00a0<a href=\"https:\/\/www.wired.com\/story\/google-ai-overview-search-issues\/\" target=\"_blank\" rel=\"noreferrer noopener\">displaying inaccurate information<\/a>\u00a0and\u00a0reducing the need to click through\u00a0to cited websites that would earn ad revenue from visits.\u00a0<\/p>\n\n\n\n<p>The company has been under pressure to prove that it doesn\u2019t have an unfair advantage over competitors in the search and advertising technology markets, which could have implications for its progress in AI. <\/p>\n\n\n\n<p>The US Justice Department in recent years brought two antitrust cases against the company, with a judge\u00a0ruling\u00a0in August that Google illegally monopolized the search business. <\/p>\n\n\n\n<p>The DOJ is considering seeking remedies including forcing the search giant to share precious search data with competitors \u2014 which they could use to bolster their own AI tools and services \u2014 and even breaking up the company, Bloomberg has reported. <\/p>\n\n\n\n<p>In a separate case, the DOJ leveled similar charges against Google\u2019s ad tech unit. <\/p>\n\n\n\n<p>That trial\u00a0wrapped up\u00a0late last month.<\/p>\n\n\n\n<p>In a separate announcement on Thursday, the search giant also said it will start adding inline links to sources used in AI-generated summaries, and initial tests showed these links sent more traffic to websites compared to the old design with links at the bottom, said Rhiannon Bell, Google Search\u2019s vice president of user experience, during the media demonstration.<\/p>\n\n\n\n<p>In addition, Google will begin sorting search results into scrollable lists of suggestions tailored to the user\u2019s query and account history. <\/p>\n\n\n\n<p>\u201cAI-organized search results,\u201d as the company calls the feature, will initially be limited to suggesting recipes to American users of Google\u2019s mobile app.<\/p>\n\n\n\n<p>The company also said that Google Lens, the visual search app, will now be able to process video and voice input in addition to photos and text.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The move is meant to show investors that costly artificial intelligence projects can generate revenue.<\/p>\n","protected":false},"author":341034,"featured_media":552949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[92837],"tags":[35793,167],"class_list":["post-563599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","tag-artificial-intelligence-ai","tag-google"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/563599"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=563599"}],"version-history":[{"count":3,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/563599\/revisions"}],"predecessor-version":[{"id":563603,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/563599\/revisions\/563603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/552949"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=563599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=563599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=563599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}