{"id":574179,"date":"2024-12-05T08:04:30","date_gmt":"2024-12-05T06:04:30","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=574179"},"modified":"2024-12-05T08:04:36","modified_gmt":"2024-12-05T06:04:36","slug":"takealots-best-selling-black-friday-products-revealed","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/black-friday\/574179-takealots-best-selling-black-friday-products-revealed.html","title":{"rendered":"Takealot&#8217;s best-selling Black Friday products revealed"},"content":{"rendered":"\n<p>Video game consoles, TVs, energy drinks, and toilet paper dominated sales in Takealot&#8217;s Black Friday sale in 2024.<\/p>\n\n\n\n<p>South Africa&#8217;s biggest online retailer&#8217;s version of Black Friday \u2014 the Blue Dot Sale \u2014 ran from 29 November until 3 December 2024.<\/p>\n\n\n\n<p>Takealot told MyBroadband that it observed a noticeable consistency in shopper behaviour during the sale, with a continued trend in buying &#8220;big ticket&#8221; items such as smart TVs, large appliances, and gaming consoles. <\/p>\n\n\n\n<p>However, customers also increasingly shifted to bulk buying monthly essentials such as cleaning supplies, pantry goods, and personal care items.<\/p>\n\n\n\n<p>The most popular product categories were as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Homeware<\/li>\n\n\n\n<li>Personal Care<\/li>\n\n\n\n<li>Small Appliances<\/li>\n\n\n\n<li>Toys <\/li>\n\n\n\n<li>Health<\/li>\n\n\n\n<li>Non-perishables<\/li>\n\n\n\n<li>Electronic Accessories<\/li>\n\n\n\n<li>TV &amp; Audio <\/li>\n<\/ul>\n\n\n\n<p>Regarding specific products, the top-selling item by sales volumes was a 24-pack of Red Bull Energy drinks.<\/p>\n\n\n\n<p>It was followed by a 24-pack of 2-ply Baby Soft toilet paper and a case of 300ml Coca-Cola.<\/p>\n\n\n\n<p>Rounding off the top five was Nivea Q10 Firming Lotion and Klipdrift Premium 750ml. <\/p>\n\n\n\n<p>The only tech product in the top 10 by sales volumes was Apple&#8217;s AirTag smart tracker, the eighth best-seller in pure units. <\/p>\n\n\n\n<p>However, tech products performed very well when it came to the top sellers by gross merchandise value.<\/p>\n\n\n\n<p>The best-selling product by value was the PlayStation 5 Digital Edition. <\/p>\n\n\n\n<p>Sony&#8217;s gaming console was also very popular in last year&#8217;s Black Friday sale across multiple retailers.<\/p>\n\n\n\n<p>The second and third best-selling products by value were Hisense and Samsung TVs, respectively. <\/p>\n\n\n\n<p>Impressively, the 24-pack of Red Bull Energy drinks was also the fourth top seller in value.<\/p>\n\n\n\n<p>Considering this product is substantially cheaper than many of the other items in the top 10 best-sellers by value, its sales volumes must have been truly impressive. <\/p>\n\n\n\n<p>The only other product featured in both the top 10 by value and volumes was an unspecified Bennett Read air fryer.<\/p>\n\n\n\n<p>The table below summarises the top-selling products by volume and value in Takealot&#8217;s 2024 Blue Dot sale.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\" class=\"has-fixed-layout\"><thead><tr><th>Ranking<\/th><th>Product<\/th><\/tr><\/thead><tbody><tr><td colspan=\"2\"><strong>Top sellers by volume (number of items sold)<\/strong><\/td><\/tr><tr><td>1<\/td><td>Red Bull Energy Drink (24-pack)<\/td><\/tr><tr><td>2<\/td><td>BabySoft 2-ply toilet paper (24-pack)<\/td><\/tr><tr><td>3<\/td><td>Coca-Cola 300ml case<\/td><\/tr><tr><td>4<\/td><td>Nivea Q10 Firming Lotion<\/td><\/tr><tr><td>5<\/td><td>Klipdrift Premium 750ml<\/td><\/tr><tr><td>6<\/td><td>Finish Dishwashing Tablets and Machine Cleaner<\/td><\/tr><tr><td>7<\/td><td>Bennett Read Air Fryer<\/td><\/tr><tr><td>8<\/td><td>Apple AirTag<\/td><\/tr><tr><td>9<\/td><td>Fanta 300ml case<\/td><\/tr><tr><td>10<\/td><td>Coca-Cola No Sugar 300ml case<\/td><\/tr><tr><td colspan=\"2\"><strong>Top sellers by value<\/strong> <strong>(biggest contribution to total sales revenue)<\/strong><\/td><\/tr><tr><td>1<\/td><td>PlayStation 5 Digital Edition<\/td><\/tr><tr><td>2<\/td><td>Hisense TVs<\/td><\/tr><tr><td>3<\/td><td>Samsung TVs<\/td><\/tr><tr><td>4<\/td><td>Red Bull Energy Drink (24-pack)<\/td><\/tr><tr><td>5<\/td><td>Defy dishwashers<\/td><\/tr><tr><td>6<\/td><td>Garmin VivoActive 5 smartwatch<\/td><\/tr><tr><td>7<\/td><td>Hisense fridges<\/td><\/tr><tr><td>8<\/td><td>Apple iPhones<\/td><\/tr><tr><td>9<\/td><td>Bennett Read Air Fryer<\/td><\/tr><tr><td>10<\/td><td>Hisense freezers<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/03\/PlayStation-5-Digital.jpg\" alt=\"\" class=\"wp-image-527793\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/03\/PlayStation-5-Digital.jpg 1200w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/03\/PlayStation-5-Digital-600x400.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/03\/PlayStation-5-Digital-800x533.jpg 800w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/03\/PlayStation-5-Digital-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">PS5 Digital Edition<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TakealotMore subscriber surge<\/h2>\n\n\n\n<p>The Blue Dot Sale also boosted subscriptions to the <a href=\"https:\/\/mybroadband.co.za\/forum\/threads\/takealotmore-launched-%E2%80%94-with-unlimited-free-deliveries-and-collections-for-r99-per-month.1286949\/\" data-type=\"link\" data-id=\"https:\/\/mybroadband.co.za\/forum\/threads\/takealotmore-launched-%E2%80%94-with-unlimited-free-deliveries-and-collections-for-r99-per-month.1286949\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently launched TakealotMore service<\/a>.<\/p>\n\n\n\n<p>Similar to Amazon Prime, TakealotMore offers customers perks such as free deliveries and collections at a fixed monthly fee.<\/p>\n\n\n\n<p>To encourage uptake of the service, Takealot offered certain deals exclusively to TakealotMore subscribers.<\/p>\n\n\n\n<p>The company said that free trial sign-ups to the service grew by more than a third in November compared to October. <\/p>\n\n\n\n<p>Considering the service&#8217;s key selling points are same-day and next-day deliveries, MyBroadband wanted to know how Takealot would ensure its Black Friday orders were delivered within their stipulated time frames. <\/p>\n\n\n\n<p>Takealot told MyBroadband that its logistics network was scalable and flexible enough to support the increase in demand during the Black Friday sales season.<\/p>\n\n\n\n<p>The retailer accounts for roughly one in every five online orders in South Africa.<\/p>\n\n\n\n<p>To support this, it operates the largest courier network in the country, with over 15,000 drivers delivering more than 99% of its orders nationwide.<\/p>\n\n\n\n<p>The retailer&nbsp;also opened up a new 43,000m<sup>2<\/sup> warehouse in Durban in October 2024, and rolled out 25 new&nbsp;Takealot&nbsp;Pickup Points to provide more convenient delivery options to its customers. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sales figures show that Takealot shoppers are in need of an energy boost and some time off gaming.  <\/p>\n","protected":false},"author":341042,"featured_media":533689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55460],"tags":[70181,95503,11165,7155,98090,10412,54465,84801,645,17866,995,39793],"class_list":["post-574179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","tag-apple-airtag","tag-black-friday-2024","tag-e-commerce","tag-hisense","tag-hisense-tvs","tag-online-shopping","tag-playstation-5","tag-playstation-5-digital-edition","tag-samsung","tag-samsung-tvs","tag-takealot","tag-takealot-blue-dot-sale"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/574179"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=574179"}],"version-history":[{"count":16,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/574179\/revisions"}],"predecessor-version":[{"id":574330,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/574179\/revisions\/574330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/533689"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=574179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=574179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=574179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}