{"id":578427,"date":"2025-01-15T17:02:46","date_gmt":"2025-01-15T15:02:46","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=578427"},"modified":"2025-01-15T17:02:51","modified_gmt":"2025-01-15T15:02:51","slug":"dstv-dominates-sabc-and-openview","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/578427-dstv-dominates-sabc-and-openview.html","title":{"rendered":"DStv dominates SABC and Openview"},"content":{"rendered":"\n<p>The latest Google Trends data shows that DStv enjoys a significant lead over its main competitors, SABC and Openview, in South Africa&#8217;s traditional linear TV market.<\/p>\n\n\n\n<p>Google Trends gives access to a largely unfiltered sample of search requests made to Google. This data can be requested for a specific country.<\/p>\n\n\n\n<p>It provides a window into what people are searching for and the trend of whether a company&#8217;s search activity is increasing or decreasing.<\/p>\n\n\n\n<p>Simply put, it shows the interest in a particular company or product and whether this interest is increasing or decreasing.<\/p>\n\n\n\n<p>In South Africa, three providers dominate the linear television market \u2013 the South African Broadcasting Corporation (SABC), DStv, and Openview.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The SABC<\/strong> is South Africa&#8217;s public broadcaster, and many of its viewers get the service using a TV antenna.<\/li>\n\n\n\n<li><strong>OpenView<\/strong> is South Africa&#8217;s first free-to-air satellite TV service platform.<\/li>\n\n\n\n<li><strong>DStv<\/strong> is South Africa&#8217;s first satellite pay-TV provider with a range of entertainment options.<\/li>\n<\/ul>\n\n\n\n<p>Although streaming services like Netflix are gaining momentum in South Africa, millions still use traditional TV services.<\/p>\n\n\n\n<p>The South African Broadcasting Corporation has over 30 million viewers across its TV channels, with millions accessing the service through analogue and digital TV broadcasts.<\/p>\n\n\n\n<p>DStv has 7.6 million active satellite TV subscribers in South Africa, and Openview has approximately 3.5 million activated decoders.<\/p>\n\n\n\n<p>It raises the question of which company has the strongest brand and is best positioned to take on streaming providers like Netflix and Disney+.<\/p>\n\n\n\n<p>The Google Trends data for South Africa for the last twelve months shows that DStv has a significant lead over its main competitors, SABC and Openview.<\/p>\n\n\n\n<p>The results show the success of MultiChoice&#8217;s considerable investment in DStv, which has made it a household brand in South Africa.<\/p>\n\n\n\n<p>It is interesting to note that the Google Trends data shows that DStv and Netflix have similar search data volumes, which points to the big competition between the two platforms.<\/p>\n\n\n\n<p>The chart below shows the Google Trends data for DStv, SABC, and Openview over the last twelve months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"606\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/01\/1-1.jpg\" alt=\"\" class=\"wp-image-578429\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/01\/1-1.jpg 1010w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/01\/1-1-600x360.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/01\/1-1-768x461.jpg 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The latest Google Trends data shows DStv\u2019s dominance in South Africa\u2019s television market.<\/p>\n","protected":false},"author":23,"featured_media":397149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[85,475,50823,361],"class_list":["post-578427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-dstv","tag-multichoice","tag-openview","tag-sabc"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/578427"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=578427"}],"version-history":[{"count":3,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/578427\/revisions"}],"predecessor-version":[{"id":578478,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/578427\/revisions\/578478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/397149"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=578427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=578427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=578427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}