{"id":59247,"date":"2012-09-06T21:41:17","date_gmt":"2012-09-06T19:41:17","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=59247"},"modified":"2012-09-07T08:02:20","modified_gmt":"2012-09-07T06:02:20","slug":"amazon-paperwhite-e-reader-unveiled","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/gadgets\/59247-amazon-paperwhite-e-reader-unveiled.html","title":{"rendered":"Amazon paperwhite e-reader unveiled"},"content":{"rendered":"

Amazon.com Inc<\/a> showed off the first of several Kindle gadgets expected to be unwrapped on Thursday, a “paperwhite” e-reader with a much sharper screen and longer battery life.<\/p>\n

Chief Executive Jeff Bezos<\/a>, taking the stage at a launch event in Santa Monica, California, is expected to unveil later on Thursday the new Kindle Fire tablet, which takes aim at a market dominated by Apple Inc<\/a>.<\/p>\n

The 3G wireless version that made digital readers mainstream will sell for $179 starting in October, in time for the crucial holiday season. A wifi-only version will go for $119, and the cheapest will carry a $69 price tag — undercutting the cheapest Barnes and Noble Nook.<\/p>\n

Bezos on Thursday stressed that Amazon saw the Kindle family of e-readers and tablets as a service, with hardware a critical element of its digital content business.<\/p>\n

Amazon is competing with Apple, Google Inc<\/a> and other technology companies for a foothold in the booming mobile-device market, because they are fast becoming the preferred tool to access consumer media over the Internet. As the world’s largest Internet retailer, it is essential for Amazon to have a major presence in this new sector.<\/p>\n

Shares in Amazon, which hit a record high earlier on Thursday, were up 1.1 percent at $249.<\/p>\n

\"Kindle<\/a>

Amazon CEO Jeff Bezos holds up a Kindle Paperwhite during Amazon’s Kindle Fire event in Santa Monica<\/p><\/div>\n

Related articles<\/strong><\/p>\n

Amazon unwraps larger Kindle Fires<\/strong><\/a><\/p>\n

Galaxy Note 10.1 launches in SA<\/strong><\/a><\/p>\n

Samsung Galaxy Note 10.1 tablet unveiled<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon.com Inc showed off the first of several Kindle gadgets expected to be unwrapped on Thursday, a “paperwhite” e-reader with a much sharper screen and longer battery life.<\/p>\n","protected":false},"author":340871,"featured_media":32102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[36,723],"class_list":["post-59247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","tag-active","tag-amazon"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/59247"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/340871"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=59247"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/59247\/revisions"}],"predecessor-version":[{"id":59249,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/59247\/revisions\/59249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/32102"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=59247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=59247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=59247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}