The system focuses on South African business reporting from top-tier media publications and measures companies\u2019 success in achieving positive exposure.<\/p>\n\n\n\n
The sentiment ranking is based on the number of positive, neutral, or negative articles, as well as the reach and influence of the publication where they are published.<\/p>\n\n\n\n
Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.<\/p>\n\n\n\n
Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.<\/p>\n\n\n\n
However, before Press Pulse\u2019s sentiment system, it was difficult for companies to track their performance accurately.<\/p>\n\n\n\n
The good news is that advances in artificial intelligence have made it possible to measure media sentiment objectively.<\/p>\n\n\n\n
The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.<\/p>\n\n\n\n
Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.<\/p>\n\n\n\n
The Press Pulse reports provide companies with clear insights into where they excel, where they fall short, and prevailing market sentiment trends.<\/p>\n\n\n\n
It also helps companies to benchmark their performance against their peers and track their sentiment over time.<\/p>\n\n\n\n
Sentiment analysis for South Africa\u2019s mobile operators<\/h2>\n\n\n\n
MTN achieved a positive sentiment score of 158 over the last three months, ranking among the best scores of all companies in South Africa.<\/p>\n\n\n\n
MTN\u2019s strong performance was driven by its excellent mobile network, which has consistently outperformed its rivals.<\/p>\n\n\n\n
The company also has a good marketing and media strategy, focusing its resources on large and influential publications.<\/p>\n\n\n\n
Vodacom was a distant second with a positive sentiment score of 39. It closely rivalled MTN until the start of April, after which its score began to deteriorate.<\/p>\n\n\n\n
Since then, a significant gap has opened up between MTN and Vodacom, indicating that MTN enjoys far better and more positive media coverage than its main rival.<\/p>\n\n\n\n
Cell C ranked third with a sentiment score of 15, followed by Rain with a score of 8. These two operators enjoyed less coverage than their larger rivals.<\/p>\n\n\n\n
Telkom was the only South African telecommunications company with a negative sentiment score.<\/p>\n\n\n\n
Although it received more positive than negative reports, the negative articles were in large and influential publications, which pushed down its sentiment score.<\/p>\n\n\n\n
The table and chart below provide an overview of the online media sentiment for South Africa\u2019s largest telecommunications companies.<\/p>\n\n\n\n Press Pulse\u2019s online media sentiment report revealed that MTN scored significantly higher than Vodacom, Cell C, Rain, and Telkom.<\/p>\n","protected":false},"author":23,"featured_media":565670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[355,42,43716,109,41],"class_list":["post-594969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecoms","tag-cell-c","tag-mtn","tag-rain","tag-telkom","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/594969"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=594969"}],"version-history":[{"count":4,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/594969\/revisions"}],"predecessor-version":[{"id":595472,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/594969\/revisions\/595472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/565670"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=594969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=594969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=594969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/05\/1-1-1200x724.jpg\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"