The system focuses on South African business reporting from top-tier media publications and measures companies\u2019 success in achieving positive exposure.<\/p>\n\n\n\n
The sentiment ranking is based on the number of positive, neutral, or negative articles, as well as the reach and influence of the publication where they are published.<\/p>\n\n\n\n
Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.<\/p>\n\n\n\n
Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.<\/p>\n\n\n\n
However, before Press Pulse\u2019s new sentiment system, it was difficult for companies to track their performance accurately.<\/p>\n\n\n\n
The good news is that new advances in artificial intelligence have made it possible to measure media sentiment objectively.<\/p>\n\n\n\n
The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.<\/p>\n\n\n\n
Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.<\/p>\n\n\n\n
The Press Pulse reports provide companies with clear insights into where they excel, where they fall short, and prevailing market sentiment trends.<\/p>\n\n\n\n
It also helps companies to benchmark their performance against their peers and track their sentiment over time.<\/p>\n\n\n\n
Sentiment analysis for South Africa\u2019s top IT companies<\/h2>\n\n\n\n
Press Pulse\u2019s latest online media sentiment report revealed that iOCO ranked top with a positive sentiment score of 18.<\/p>\n\n\n\n
iOCO\u2019s positive coverage in prominent media publications is unsurprising, considering the company\u2019s strong performance in recent months.<\/p>\n\n\n\n
Its finances showed a good turnaround over the last year, and the share price increased by 35% in 2025. Many analysts are positive about its prospects, and it showed in the reporting.<\/p>\n\n\n\n
Altron was a close second with a positive sentiment score of 17. As with iOCO, Altron has also performed well over the last year.<\/p>\n\n\n\n
In its latest market update, the company stated that it expects headline earnings to increase by up to 75%. This showed Altron is on the rise.<\/p>\n\n\n\n
Altron\u2019s share price increased by over 100% over the last year, and this positive sentiment is seen in the overwhelmingly positive media reports about the company.<\/p>\n\n\n\n
Blue Label Telecoms, NTT Data, and BCX also achieved positive sentiment scores over the last three months.<\/p>\n\n\n\n
What stood out was that iOCO, Altron, and NTT Data had no negative articles on any prominent media publications. This seldom happens.<\/p>\n\n\n\n
The table and chart below provide an overview of the online media sentiment for South Africa\u2019s largest IT companies.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Press Pulse\u2019s latest online media sentiment report revealed that iOCO, Altron, and NTT Data achieved something special.<\/p>\n","protected":false},"author":23,"featured_media":589497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[7983,6851,1017,61146,90364,97800],"class_list":["post-594973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-altron","tag-bcx","tag-blue-label-telecoms","tag-ioco","tag-ntt-data","tag-press-pulse"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/594973"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=594973"}],"version-history":[{"count":3,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/594973\/revisions"}],"predecessor-version":[{"id":595195,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/594973\/revisions\/595195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/589497"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=594973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=594973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=594973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/05\/2-1200x724.jpg\")
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