{"id":595128,"date":"2025-05-18T13:00:00","date_gmt":"2025-05-18T11:00:00","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=595128"},"modified":"2025-05-18T13:01:11","modified_gmt":"2025-05-18T11:01:11","slug":"multichoice-invests-millions-into-one-major-competitive-advantage","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/595128-multichoice-invests-millions-into-one-major-competitive-advantage.html","title":{"rendered":"MultiChoice invests millions into one major competitive advantage"},"content":{"rendered":"\n<p>Local content is one of MultiChoice\u2019s big competitive advantages over international players like Netflix, and it is investing millions to maintain this lead.<\/p>\n\n\n\n<p>In its interim results, MultiChoice revealed that it had produced 2,763 hours of local content, bringing its local content library to 86,215 hours.<\/p>\n\n\n\n<p>Showmax Originals continued to excel, engaging viewers and earning local and international accolades.<\/p>\n\n\n\n<p>Spinners won Best Foreign Series at the Shanghai TV Festival, while Afrikaans drama Wyfie received a nomination at the prestigious Seoul International Drama Awards.<\/p>\n\n\n\n<p>Showmax local content received over 118 South African Film and Television Awards nominations, the most of any streaming platform.<\/p>\n\n\n\n<p>MultiChoice also dominated the Kenyan Kalasha Awards with eight awards, including Best TV Show for The Real Housewives of Nairobi.<\/p>\n\n\n\n<p>Showmax was also recognised as the home of the Best Scripted Series (Itura) and the Best Unscripted Series (GH Queens) at Nigeria\u2019s 2024 Africa Magic Viewers\u2019 Choice Awards.<\/p>\n\n\n\n<p>MultiChoice continued its investment in local African content through its Ombura-project in Namibia.<\/p>\n\n\n\n<p>In April 2025, MultiChoice Namibia provided details on the project\u2019s second phase, including new series, films, and documentaries.<\/p>\n\n\n\n<p>The Ombura project has produced 19 films, a lifestyle series, and a documentary, empowering 800 local filmmakers.<\/p>\n\n\n\n<p>MultiChoice Namibia has also launched a dedicated film festival in Namibia to showcase new local content and support the local film industry.<\/p>\n\n\n\n<p>The Ombura project, now in its second phase, further drives local content production, with new series like Op Pad Met My Potjie and Bora Box.<\/p>\n\n\n\n<p>Other locally produced content includes the film Crossover Hearts, Desert Film\u2019s The Long Road, and the Afrikaans show Groen Namibi\u00eb.<\/p>\n\n\n\n<p>MultiChoice Namibia managing director Rogert Gertze said they invest in hyperlocal storytelling to serve their audience.<\/p>\n\n\n\n<p>\u201cBeyond storytelling, we are actively investing in the future of African film and television,\u201d Gertze said.<\/p>\n\n\n\n<p>This investment includes training, funding, and supporting the next generation of local talent. \u201cThis is because when Africa tells its own stories, the world listens,\u201d he said.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>This article was first published by <a href=\"https:\/\/dailyinvestor.com\/technology\/86296\/multichoice-pumps-millions-into-local-content-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daily Investor<\/a> and is reproduced with permission.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local content is one of MultiChoice\u2019s big competitive advantages over international players like Netflix, and it is investing millions to maintain this lead.<\/p>\n","protected":false},"author":341108,"featured_media":557086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24,80335],"tags":[85,475,32140],"class_list":["post-595128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","category-investing","tag-dstv","tag-multichoice","tag-showmax"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/595128"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341108"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=595128"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/595128\/revisions"}],"predecessor-version":[{"id":595129,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/595128\/revisions\/595129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/557086"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=595128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=595128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=595128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}