{"id":596341,"date":"2025-05-27T12:59:27","date_gmt":"2025-05-27T10:59:27","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=596341"},"modified":"2025-05-27T13:02:00","modified_gmt":"2025-05-27T11:02:00","slug":"multichoice-boosts-streaming-ad-partnership","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/596341-multichoice-boosts-streaming-ad-partnership.html","title":{"rendered":"MultiChoice boosts streaming ad partnership"},"content":{"rendered":"\n<p>MultiChoice-owned Irdeto and South Korea-based Anypoint Media have strengthened their strategic partnership to empower over-the-top (OTT) and ad-supported TV (FAST) service providers globally.<\/p>\n\n\n\n<p>The collaboration includes pre-integrating Anypoint Media&#8217;s advertising solution, Flower, with Irdeto Experience, a leading streaming aggregation platform.<\/p>\n\n\n\n<p>Anypoint Media describes Flower as a one-stop, seamless ad insertion and precision targeting solution that empowers OTT and FAST providers to deliver targeted advertising experiences.<\/p>\n\n\n\n<p>&#8220;With this integration, OTT and FAST providers using Irdeto Experience can swiftly enable robust monetisation across their services without the typical integration complexities and delays,&#8221; said Irdeto.<\/p>\n\n\n\n<p>Service providers benefit from immediate access to Flower&#8217;s client-side playlist manipulation technology, which provides advanced monetisation opportunities, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shoppable ads<\/li>\n\n\n\n<li>Cross-screen\/device interactive ads<\/li>\n\n\n\n<li>Skippable ads on linear ad insertions<\/li>\n\n\n\n<li>Pre\/mid\/post-roll video on-demand ads<\/li>\n\n\n\n<li>Support for banner advertising across all user touchpoints<\/li>\n<\/ul>\n\n\n\n<p>Anypoint Media further enhances monetisation by providing a campaign manager to handle direct sales and direct insertion orders.<\/p>\n\n\n\n<p>The campaign manager also provides comprehensive programmatic integration, directly connecting providers with global supply- and demand-side platforms.<\/p>\n\n\n\n<p>&#8220;This ensures that service providers maximise ad revenue potential across diverse and dynamic global markets,&#8221; said Irdeto.<\/p>\n\n\n\n<p>Anypoint Media CEO, Won Baek, says the partnership between his company and Irdeto reflects the firms&#8217; commitment to simplifying and enhancing the deployment of OTT platforms.<\/p>\n\n\n\n<p>Irdeto regional vice president for the Asia-Pacific, Dario Choi, says the fully integrated solution ensures seamless deployment, robust functionality, and superior advertising capabilities from day one.<\/p>\n\n\n\n<p>&#8220;This strengthened partnership underscores the companies&#8217; commitment to accelerating growth and profitability for content providers across multiple markets,&#8221; said Irdeto.<\/p>\n\n\n\n<p>Anypoint Media has been working in the television advertising space since 2015 and pioneered targeted advertising on linear channels in South Korea.<\/p>\n\n\n\n<p>The company has expanded its expertise to include OTT and FAST services, offering a comprehensive solution that includes ad management, analytics, and integration with digital ad platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MultiChoice-owned Irdeto has strengthened its partnership with Anypoint Media to help streaming service providers monetise their services.<\/p>\n","protected":false},"author":341076,"featured_media":576646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[100000,100001,48496,100002],"class_list":["post-596341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-anypoint-media","tag-flower","tag-irdeto","tag-targeted-advertising"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/596341"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=596341"}],"version-history":[{"count":3,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/596341\/revisions"}],"predecessor-version":[{"id":596360,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/596341\/revisions\/596360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/576646"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=596341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=596341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=596341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}