{"id":598087,"date":"2025-06-10T07:58:35","date_gmt":"2025-06-10T05:58:35","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=598087"},"modified":"2025-06-10T07:58:52","modified_gmt":"2025-06-10T05:58:52","slug":"apple-attempts-ai-comeback","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/ai\/598087-apple-attempts-ai-comeback.html","title":{"rendered":"Apple attempts AI comeback"},"content":{"rendered":"\n<p>Apple introduced a number of AI-powered features during the company\u2019s\u00a0Worldwide Developers Conference\u00a0on Monday, even as long-awaited enhancements to its Siri voice assistant remain\u00a0far off.<\/p>\n\n\n\n<p>The announcements included an expanded relationship with ChatGPT maker OpenAI, which first teamed up with Apple last year and&nbsp;underpins many of the new capabilities that are coming to iOS 26, iPadOS 26, macOS 26&nbsp;and visionOS 26 this fall.<\/p>\n\n\n\n<p>Artificial intelligence wasn\u2019t the main focus of the event, which dwelled more on operating system design changes and other features.<\/p>\n\n\n\n<p>But the AI capabilities will help Apple\u2019s iOS begin to match more of the features that are already offered by Samsung Electronics and Alphabet\u2019s Google in Android devices.<\/p>\n\n\n\n<p>These are the notable&nbsp;AI-related features that were announced at WWDC:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Live Translation:<\/strong>\u00a0Apple\u2019s Messages, Phone and FaceTime apps will soon gain live translation capabilities, making it easier to have conversations when traveling abroad or if you\u2019re chatting with someone who speaks another language. Text messages can be delivered in a recipient\u2019s chosen language, and replies will automatically be translated to the sender\u2019s preferred language. During phone calls, translations are spoken aloud throughout the course of a conversation. And when on a FaceTime video chat, users will see live caption translations on the screen as the speaker\u2019s voice comes through. Apple is playing catch-up with Google and Samsung here:\u00a0Both companies have offered some degree of live translation for years now.<\/li>\n\n\n\n<li><strong>On-Screen Content:<\/strong>\u00a0Starting with iOS 26, Apple\u2019s Visual Intelligence feature will be able to analyze images and text on an iPhone\u2019s screen, and users can ask ChatGPT for more information about whatever they\u2019re looking at. Users will also be able to search Google for images or products similar to what\u2019s currently on their screen. This feature is extremely similar to Google\u2019s Circle to Search functionality on Android. Apple says the on-screen awareness feature will be accessible whenever users take a screenshot.<\/li>\n\n\n\n<li><strong>Workout Buddy:<\/strong>\u00a0Exclusive to the Apple Watch, an\u00a0AI-generated voice will keep users aware of their exercise benchmarks, workout progress\u00a0and fitness goals with an enthusiastic, supportive tone. This\u00a0voice coach is inspired by Apple Fitness+ instructors, according to the company, and is meant to keep people motivated throughout an exercise routine or run.\u00a0Workout Buddy can be enabled when an Apple Watch is used with Bluetooth headphones. The feature\u00a0will only be available in\u00a0English at launch, however, and will be limited to popular workout types such as running, walking, outdoor cycling and high-intensity interval training, as well as\u00a0functional and traditional strength training.<\/li>\n\n\n\n<li><strong>Genmoji<\/strong>: Apple\u2019s new software releases will let users mix two emoji together for more creative possibilities.\u00a0And when using Apple\u2019s Image Playground software, customers can quickly access\u00a0ChatGPT to turn images into something like \u201can oil painting style or vector art,\u201d Apple said in its announcement. It\u2019s also easier to make tweaks to expressions or personal attributes when trying to recreate friends and family using Image Playground.<\/li>\n\n\n\n<li><strong>Messages<\/strong>: Apple Intelligence will suggest when a poll might be useful in a group chat conversation, and users\u00a0will be able to create custom backgrounds for their chats with a prompt.<\/li>\n\n\n\n<li><strong>Wallet<\/strong>: Apple is continuing to expand the features of its Wallet app, which \u201ccan now identify and summarize order tracking details from emails sent from merchants or carriers\u201d to provide a centralized hub for your deliveries.<\/li>\n\n\n\n<li><strong>AI Models<\/strong>: Developers will\u00a0take advantage of the on-device Apple Intelligence foundation model to add AI-powered capabilities (like natural language search) to their apps. These features work offline and\u00a0don\u2019t incur any cloud-computing\u00a0costs. Separately, the more advanced Shortcuts app in iOS 26 and macOS 26 will offer \u201cintelligent actions\u201d powered by Apple Intelligence. They will\u00a0incorporate Writing Tools, Image Playground\u00a0and other capabilities.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Apple introduced a number of AI-powered features during the company\u2019s\u00a0Worldwide Developers Conference\u00a0on Monday.<\/p>\n","protected":false},"author":341034,"featured_media":598018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[92837],"tags":[605,95333,100127,100130],"class_list":["post-598087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","tag-apple","tag-apple-intelligence","tag-ios-26","tag-wwdc-2025"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/598087"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=598087"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/598087\/revisions"}],"predecessor-version":[{"id":598089,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/598087\/revisions\/598089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/598018"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=598087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=598087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=598087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}