{"id":598412,"date":"2025-06-11T17:09:03","date_gmt":"2025-06-11T15:09:03","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=598412"},"modified":"2025-06-11T17:09:08","modified_gmt":"2025-06-11T15:09:08","slug":"multichoice-sports-broadcasting-beast","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/598412-multichoice-sports-broadcasting-beast.html","title":{"rendered":"MultiChoice sports broadcasting beast"},"content":{"rendered":"\n<p>SuperSport broadcast over 47,000 hours of live sports coverage between 1 April 2024 and 31 March 2025, an increase of 7% from the previous year.<\/p>\n\n\n\n<p>This is according to MultiChoice&#8217;s annual financial <a href=\"https:\/\/senspdf.jse.co.za\/documents\/2025\/JSE\/ISSE\/MCGE\/11Jun25FY.pdf\">results<\/a> for the year ending 31 March 2025.<\/p>\n\n\n\n<p>The broadcaster announced that it broadcast 47,839 hours of live sports coverage and was responsible for producing 1,029 live events throughout the period.<\/p>\n\n\n\n<p>This increase was attributed to three senior men&#8217;s and one women&#8217;s ICC major cricket tournaments, the Summer Olympics, the men&#8217;s Euro 2024 football tournament, and 13 men&#8217;s Springbok Test matches.<\/p>\n\n\n\n<p>SuperSport previously said it delivered the most extensive broadcast of any broadcaster at the Olympic Games in Paris.<\/p>\n\n\n\n<p>It covered 1,200 live events over 2,900 live broadcast hours across 19 days through eight dedicated linear channels.<\/p>\n\n\n\n<p>As for football, SuperSport said the sport maintained strong viewership thanks to making LaLiga available to lower-tier packages and additional UEFA Champions League matches.<\/p>\n\n\n\n<p>It added that the Soweto Derby in February 2025 was the most-watched derby of the reporting period.<\/p>\n\n\n\n<p>The broadcasting giant noted significant increases in rugby viewership throughout the year, such as a 23% and 29% increase in its United Rugby Championship and Currie Cup audiences, respectively.<\/p>\n\n\n\n<p>The Betway20 T20 cricket competition, which MultiChoice&#8217;s sports broadcaster owns 30% of, was also <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/596866-good-news-for-multichoice-in-south-africa.html\">hailed as a major success<\/a>, with local viewership increasing by 47% Year-on-Year (YoY).<\/p>\n\n\n\n<p>SuperSport, the exclusive broadcaster of the Betway20 in South Africa, aired 799 hours of the competition across seven dedicated channels, an increase from 685 hours in the previous season.<\/p>\n\n\n\n<p>Nielsen Sports SA, a firm that provides audience data for various media platforms, noted that over 1.3 million unique South African viewers tuned in to watch throughout the season.<\/p>\n\n\n\n<p>&#8220;This is the third year that we have seen unprecedented growth across broadcast, attendance and digital platforms, making a mark as one of the country&#8217;s leading sports and entertainment brands,&#8221; said league commissioner Graeme Smith.<\/p>\n\n\n\n<p>In the world of MMA, a new SuperSport viewership record was set during Dricus du Plessis&#8217;s second UFC world title fight against Sean Strickland.<\/p>\n\n\n\n<p>As for its SuperSport Schools initiative, the platform increased its app user base by 46% to reach 1.2 million users. This growth allowed it to reach almost 11 million views on the app throughout the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SuperSport broadcast over 47,000 hours of live sports coverage between 1 April 2024 and 31 March 2025.<\/p>\n","protected":false},"author":341175,"featured_media":584981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[100030,475,100152,3516,77812],"class_list":["post-598412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-betway20","tag-multichoice","tag-summer-olympics","tag-supersport","tag-united-rugby-championship-urc"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/598412"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341175"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=598412"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/598412\/revisions"}],"predecessor-version":[{"id":598444,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/598412\/revisions\/598444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/584981"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=598412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=598412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=598412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}