given news reports<\/a>\u00a0that X has threatened to sue advertisers who don\u2019t spend on the platform. <\/p>\n\n\n\nBloomberg News\u00a0also reported\u00a0that advertisers were returning, in part, to curry favour with Musk, who had a role in US President Donald Trump\u2019s administration earlier this year. The Federal Trade Commission\u00a0took interest\u00a0in the advertiser exodus.<\/p>\n\n\n\n
Yaccarino, meanwhile, has repeatedly defended her boss and the platform from critics who have pointed to a rise in violent content, antisemitism and misinformation on X.<\/p>\n\n\n\n
\u201cYaccarino lasted in the role longer than many expected,\u201d said Jasmine Enberg, a vice president at research firm Emarketer. <\/p>\n\n\n\n
\u201cFaced with a mercurial owner who never fully stepped away from the helm and continued to use the platform as his personal megaphone, Yaccarino had to try to run the business while also regularly putting out fires.\u201d<\/p>\n\n\n\n
Musk\u2019s\u00a0announcement\u00a0in March that his xAI startup had acquired X at a valuation of $33 billion (R587 billion) brought into question Yaccarino\u2019s future at the company. <\/p>\n\n\n\n
The deal was widely seen as offering a resolution to X\u2019s backers following months of uncertainty over the state of their investment. <\/p>\n\n\n\n
Yaccarino remained the CEO of X, but not of the combined property, called xAI Holdings.<\/p>\n\n\n\n
In her X post Wednesday, Yaccarino described her job as \u201cthe opportunity of a lifetime\u201d and expressed her gratitude to Musk for \u201centrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App.\u201d <\/p>\n\n\n\n
During her time, Yaccarino said, X prioritised the safety of its users and restoring advertiser confidence.\u00a0<\/p>\n\n\n\n
However, the platform has continued to draw criticism and attract controversy. <\/p>\n\n\n\n
This week, Musk\u2019s xAI said it was working to\u00a0remove inappropriate posts\u00a0on X after its artificial intelligence chatbot, Grok, shared multiple antisemitic comments that triggered widespread condemnation. <\/p>\n\n\n\n
Musk is expected to announce a new version of Grok late Wednesday during a livestreamed event.\u00a0<\/p>\n\n\n\n
Yaccarino\u2019s decision to resign was in the works well before the latest Grok incident, according to a person familiar with her plans. <\/p>\n\n\n\n
Also this week, a Turkey government minister on Wednesday\u00a0blasted\u00a0profane posts generated by Grok on X, calling them unacceptable and warning they could lead to a ban on the platform in the country. <\/p>\n\n\n\n
And Poland called on the European Union to investigate xAI over abusive content after Grok made lewd comments about the country\u2019s politicians.<\/p>\n\n\n\n
In addition, the European Commission is\u00a0considering\u00a0the first fine under the EU\u2019s online content rulebook for alleged infractions by X before its summer recess in August.\u00a0<\/p>\n\n\n\n
After xAI took over X, Bloomberg\u00a0reported\u00a0that the AI startup was burning through $1 billion (R17.7 billion) a month, with the cost of building advanced AI models racing ahead of limited revenues. <\/p>\n\n\n\n
To cover the gap, the company is trying to raise $9.3 billion (R166 billion) in debt and equity,\u00a0Bloomberg reported last month, based on information from people briefed on the deal terms.<\/p>\n","protected":false},"excerpt":{"rendered":"
X’s CEO is stepping down less than three months after the social-media platform was\u00a0absorbed\u00a0by Musk\u2019s artificial intelligence startup, xAI.<\/p>\n","protected":false},"author":341034,"featured_media":601996,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[19],"tags":[11373,86231,405,41650,87831],"class_list":["post-601994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-elon-musk","tag-linda-yaccarino","tag-twitter","tag-x","tag-xai"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/601994"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=601994"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/601994\/revisions"}],"predecessor-version":[{"id":601998,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/601994\/revisions\/601998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/601996"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=601994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=601994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=601994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}