{"id":602798,"date":"2025-07-17T14:01:16","date_gmt":"2025-07-17T12:01:16","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=602798"},"modified":"2025-07-17T14:01:23","modified_gmt":"2025-07-17T12:01:23","slug":"the-small-cinema-chain-coining-it-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/602798-the-small-cinema-chain-coining-it-in-south-africa.html","title":{"rendered":"The small cinema chain coining it in South Africa"},"content":{"rendered":"\n

The Avalon Group’s CineCentre cinema chain has observed consistent audience growth in 2025, and CEO AB Moosa says the company’s focus on affordability resonates with its customers.<\/p>\n\n\n\n

CineCentre is a relatively small cinema chain compared to players like Nu Metro and Ster-Kinekor. It has five locations across three provinces in South Africa.<\/p>\n\n\n\n

MyBroadband asked Avalon Group about CineCentre’s operations in 2025 and its plans for the rest of the year.<\/p>\n\n\n\n

“CineCentre’s 2025 has been marked by consistent stability and growth in attendance,” said Moosa.<\/p>\n\n\n\n

“Our rewards discount bundles offered with every movie ticket and refreshment have been especially appreciated by our customers.”<\/p>\n\n\n\n

Moosa explained that CineCentre has maintained a strong audience turnout despite broader economic challenges and plans to expand the value it offers moviegoers.<\/p>\n\n\n\n

“The Everyday Lifestyle Rewards linked to our ticketing have been a major success, and we are in advanced discussions to bring on new customers,” he said.<\/p>\n\n\n\n

“This will broaden the scope of rewards available, giving guests access to even more discounts simply by watching a movie or enjoying refreshments at our cinemas.”<\/p>\n\n\n\n

Moosa said CineCentre is committed to finding opportunities for expansion and growth, while continuing to enhance the cinema experience across its existing locations.<\/p>\n\n\n\n

“Providing an accessible and rewarding movie outing remains at the heart of our offering,” he added.<\/p>\n\n\n\n

One way CineCentre achieves this is through its recently introduced Cine-Sensational Deal, through which guests get a 2D or 3D movie ticket, medium popcorn, and medium drink for R149 on any weekday.<\/p>\n\n\n\n

Moosa said the offering has been well received and added that the deal’s price drops to R120 through its Budget Tuesdays promotion.<\/p>\n\n\n\n

“Each Cine-Sensational Deal includes a rewards code valued at up to R1,470, just like our standard tickets,” he said.<\/p>\n\n\n\n

“This is in addition to the R1,909 in rewards available through refreshment purchases.”<\/p>\n\n\n\n

Moosa said they were excited about what lies ahead, including an excellent slate of upcoming films, and remained committed to delivering entertainment at great value.<\/p>\n\n\n\n

Beating the cinema slump in South Africa<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Prominent South African cinema chains, Nu Metro and Ster-Kinekor, have reported audience declines recently, with load-shedding, the 2023 Hollywood Actors’ strikes, and streaming driving the decline.<\/p>\n\n\n\n

However, Moosa previously told MyBroadband that its pricing and deals set it apart from other players in the industry.<\/p>\n\n\n\n

While Ster-Kinekor has restructured and cut some jobs, Moosa said these challenges are company-specific and don’t apply to CineCentre<\/a>.<\/p>\n\n\n\n

“Having been in the industry for 85 years, the Avalon Group has encountered numerous challenges over the decades and has successfully addressed these with a long-term vision,” he said.<\/p>\n\n\n\n

“Certainly, trading conditions for retail in general are challenging, particularly due to inflation and a stressed consumer market, our CineCentre cinemas remain on a stable trajectory.”<\/p>\n\n\n\n

Ster-Kinekor and Nu Metro highlighted load-shedding and the Hollywood strikes as significant contributors to declining audience numbers in South Africa.<\/p>\n\n\n\n

Moosa said all of CineCentre’s cinema complexes are equipped with generators to ensure the customer experience at its locations isn’t compromised.<\/p>\n\n\n\n

Regarding the Hollywood strikes, he said the scarcity of content has a limited short-term impact on CineCentre.<\/p>\n\n\n\n

“During the protracted Hollywood actors’ strike, which has long since ended in November 2023 and resulted in some release delays by a few months, there were still sufficient movies to offer,” he said.<\/p>\n\n\n\n

Despite its stability, Moosa said CineCentre had diversified its offerings to accommodate customer needs and planned to expand.<\/p>\n\n\n\n

This includes airing sports events, hosting conferences and private events, birthday parties, and even facilitating marriage proposals.<\/p>\n\n\n\n

“We are also working on e-sports events at our cinemas, amongst other initiatives,” Moosa added.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Avalon Group says its cinema chain, CineCentre, has seen consistent stability and audience growth in 2025.<\/p>\n","protected":false},"author":341076,"featured_media":540063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[95247,95249,94927,29296,77166,15139,12863,97397],"class_list":["post-602798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-ab-moosa","tag-avalon-group","tag-cinecentre","tag-cinema","tag-movie-theatres","tag-movies","tag-nu-metro","tag-ster-kinekor-2"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/602798"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=602798"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/602798\/revisions"}],"predecessor-version":[{"id":602903,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/602798\/revisions\/602903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/540063"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=602798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=602798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=602798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}