{"id":603879,"date":"2025-07-24T11:00:00","date_gmt":"2025-07-24T09:00:00","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=603879"},"modified":"2025-07-24T11:01:21","modified_gmt":"2025-07-24T09:01:21","slug":"whats-next-fred-zhou-outlines-honors-strategy-to-become-south-africas-number-one-smartphone-brand","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/603879-whats-next-fred-zhou-outlines-honors-strategy-to-become-south-africas-number-one-smartphone-brand.html","title":{"rendered":"What&#8217;s Next \u2014 Fred Zhou outlines HONOR&#8217;s strategy to become South Africa&#8217;s number one smartphone brand"},"content":{"rendered":"\n<p>In this What\u2019s Next with Aki Anastasiou interview, HONOR South Africa CEO Fred Zhou explains how the smartphone brand is working towards becoming number one in South Africa by sales.<\/p>\n\n\n\n<p>HONOR was founded in 2013 and is headquartered in Shenzhen, China.<\/p>\n\n\n\n<p>After entering the South African market in 2021, HONOR saw considerable growth in a short amount of time.<\/p>\n\n\n\n<p>It enjoyed a staggering 600% year-on-year sales increase in 2023 alone \u2014 and this growth trajectory continues to this day.<\/p>\n\n\n\n<p>HONOR\u2019s most recent smartphone launch was the Magic V5 foldable device, which became available in China earlier this month.<\/p>\n\n\n\n<p>HONOR South Africa has revealed that this thin foldable smartphone will be available in South Africa starting October 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The interview<\/h2>\n\n\n\n<p>In this What\u2019s Next interview, Zhou outlines how HONOR South Africa is performing as a business and which of its smartphone models is performing the best in the local market.<\/p>\n\n\n\n<p>He then unpacks HONOR\u2019s strategy to become South Africa\u2019s number one smartphone brand by 2028.<\/p>\n\n\n\n<p>Zhou also discusses the launch of the new Magic V5 and how HONOR managed to create such a thin foldable smartphone.<\/p>\n\n\n\n<p>He concludes the interview by sharing when HONOR\u2019s latest devices will be available in South Africa.<\/p>\n\n\n\n<p>Watch the full interview with Fred Zhou below.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9obzyA3W5rI?si=VGYnbP2nkiFOwYeD\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONOR is one of the most prominent smartphone brands in South Africa and is bringing new flagship models to South Africa in the coming months.<\/p>\n","protected":false},"author":23,"featured_media":603880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,57364,17934],"tags":[91967,49537],"class_list":["post-603879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","category-enterprise","category-smartphones","tag-fred-zhou","tag-honor"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/603879"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=603879"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/603879\/revisions"}],"predecessor-version":[{"id":603884,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/603879\/revisions\/603884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/603880"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=603879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=603879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=603879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}