Absa has launched a mobile service aiming to bring greater control and convenience to millions of its clients.<\/p>\n
Over 3,5m Absa clients using the SMS messaging service, NotifyMe, can now request instant balance enquiries and statements, as well as purchase prepaid cellular airtime, from their cellular handset. <\/p>\n
"Clients will now be able to request the account information they need, whenever they want. It is a quick and easy way to stay in control of one’s personal finances," explains Christo Vrey, managing executive of Absa Digital Channels.<\/p>\n
Clients are able to interact with the bank at great speed when choosing the options that they would like to use. Retrieving one’s balances, for instance, takes just a matter of seconds.<\/p>\n
These instant exchanges are made possible with technology known as Unstructured Supplementary Service Data (USSD). By dialling *120*2272#, the requested information (a balance or a statement) will be sent immediately to the client via SMS, at a nominal cost of 45 cents. <\/p>\n
To ensure safe and secure interactions on the USSD platform, clients are asked to choose a PIN code, which they will be prompted to enter each time they access the service.<\/p>\n
"There is no need to visit the branch to register for this service, it is done with a very simple registration process via the cellphone," notes Vrey. <\/p>\n
Offering clients the ability to purchase instant prepaid airtime whenever and wherever they choose, says Vrey, will take away any of the hassles of recharging one’s cellphone.<\/p>\n
"Our clients using full-service Cellphone Banking have shown that there is clearly great demand for airtime-on-the-go, and we are now extending that service to NotifyMe clients." <\/p>\n
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