{"id":608009,"date":"2025-08-23T10:05:00","date_gmt":"2025-08-23T08:05:00","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=608009"},"modified":"2025-08-23T10:08:49","modified_gmt":"2025-08-23T08:08:49","slug":"good-news-about-apple-tv-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/608009-good-news-about-apple-tv-in-south-africa.html","title":{"rendered":"Good news about Apple TV+ in South Africa"},"content":{"rendered":"\n

Apple will not raise the price of its TV+ streaming service in South Africa, a spokesperson for the company has told MyBroadband. The monthly fee will remain R124.99.<\/p>\n\n\n\n

This comes after the company increased the monthly subscription price of Apple TV+ by 30% to $13 (R229), part of a push to generate more revenue from services.<\/p>\n\n\n\n

In feedback to Bloomberg News, Apple said the fee increase took effect on Thursday for new subscribers in the U.S. and certain international markets.<\/p>\n\n\n\n

Apple TV+ previously cost $10 (R176) per month in the U.S. The TV+ annual plan will remain $99 (R1,741), and the company isn\u2019t changing its price for the Apple One bundle of services.<\/p>\n\n\n\n

Apple has followed streaming peers in steadily increasing prices. However, unlike Netflix and Showmax, the TV+ service is offered in a single plan rather than in tiered packages.<\/p>\n\n\n\n

Since launching in 2019, Apple TV+ has lagged behind rival services in subscriber count, but its original programming continues to earn accolades.<\/p>\n\n\n\n

Last month, the company garnered 81 Emmy nominations, with Severance picking up 27 for its second season.<\/p>\n\n\n\n

Apple has not revealed subscriber or revenue figures for TV+. However, its services business has been a bright spot in recent years, with revenue jumping  13% to $27.4 billion (R482 billion) last quarter.<\/p>\n\n\n\n

Apple TV+ launched in South Africa<\/a> on 1 November 2019 and was initially priced at R84.99 per month.<\/p>\n\n\n\n

The only time Apple has increased the price of its video streaming service in South Africa was in October 2022<\/a>, when it also increased the monthly fee of Apple Music.<\/p>\n\n\n\n

At the time, the company said its music subscription price hike was due to increased licensing costs and that artists and songwriters would earn more money.<\/p>\n\n\n\n

In explaining the TV+ increase, Apple said the service was introduced \u201cat a very low price\u201d because it started with just a few shows and movies.<\/p>\n\n\n\n

It\u2019s now \u201chome to an extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment from the world\u2019s most creative storytellers,\u201d Apple said.<\/p>\n\n\n\n

Android expansion<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

In February 2025, Apple expanded TV+ to Android phones for the first time to boost its streaming subscribers.<\/p>\n\n\n\n

Apple had previously reserved the TV+ service for its own operating system and third-party TV platforms like Roku.<\/p>\n\n\n\n

The move marked the rare occasion when Apple offered services on Google\u2019s Android, its biggest competitor in smartphone software.<\/p>\n\n\n\n

Though Apple provides its Music service as an Android app, it typically tries to keep customers within the bounds of its own product ecosystem.<\/p>\n\n\n\n

Bloomberg reported that taking this step suggests that Apple is trying to boost the appeal of TV+ and challenge streaming services like Netflix and Disney+.<\/p>\n\n\n\n

In addition to launching TV+ on Google\u2019s smartphone platform, Apple will allow users to access its MLS Season Pass on the Android TV+ app.<\/p>\n\n\n\n

Apple launched that service, which lets fans watch Major League Soccer matches, in February 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

South Africa will be spared a price increase on Apple’s video streaming service, a spokesperson has confirmed.<\/p>\n","protected":false},"author":15,"featured_media":582299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,40380],"tags":[605,96408,62312,101111],"class_list":["post-608009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","category-trending","tag-apple","tag-apple-tv-2","tag-video-streaming-services","tag-video-streaming-subscriptions"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/608009"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=608009"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/608009\/revisions"}],"predecessor-version":[{"id":608010,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/608009\/revisions\/608010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/582299"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=608009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=608009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=608009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}