{"id":608546,"date":"2025-08-27T13:05:44","date_gmt":"2025-08-27T11:05:44","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=608546"},"modified":"2025-08-27T13:20:00","modified_gmt":"2025-08-27T11:20:00","slug":"back-in-black","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/608546-back-in-black.html","title":{"rendered":"Back in Black"},"content":{"rendered":"\n<p>Cell C says it reached profitability in the year ended 31 May 2025, achieved growth across key revenue lines, and improved operating margins compared with the prior year.<\/p>\n\n\n\n<p>Cell C-owner Blue Label Telecoms released its annual results on Wednesday, 27 August 2025, revealing marked growth in net profit after tax, but also that the mobile operator <a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/608473-cell-c-still-technically-insolvent.html\" data-type=\"link\" data-id=\"https:\/\/mybroadband.co.za\/news\/cellular\/608473-cell-c-still-technically-insolvent.html\">remains technically insolvent<\/a>.<\/p>\n\n\n\n<p>The mobile operator issued a statement detailing its financial results, in which it said its performance underscores the progress of Cell C&#8217;s transformation strategy.<\/p>\n\n\n\n<p>Cell C highlighted several key financial metrics from the 2025\/26 financial year, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Net revenue grew by 4%<\/li>\n\n\n\n<li>Service revenue grew by 6%<\/li>\n\n\n\n<li>Wholesale revenue increased by 13%<\/li>\n\n\n\n<li>Prepaid broadband revenue grew by 18%<\/li>\n\n\n\n<li>Earnings before interest and tax (EBIT) grew by 5%<\/li>\n\n\n\n<li>Profit before tax surged by over 200%<\/li>\n<\/ul>\n\n\n\n<p>Cell C&#8217;s net profit before tax grew to R264 million as of 31 May 2025, a substantial improvement from the previous year&#8217;s before-tax loss of R22.4 million.<\/p>\n\n\n\n<p>Blue Label also recognised R2 billion in Cell C&#8217;s deferred tax, yielding a net profit after tax of R2.2 billion. However, this was offset against the share of its losses that Blue Label did not recognise for five years.<\/p>\n\n\n\n<p>Cell C&#8217;s net revenue climbed to R11.14 billion in 2024\/25, up from R10.75 billion in the 2023\/24 financial year.<\/p>\n\n\n\n<p>&#8220;This uplift was achieved despite a competitive trading environment, reflecting the resilience of the capex-light model and Cell C&#8217;s ability to drive efficiency through partnerships,&#8221; it said.<\/p>\n\n\n\n<p>Cell C said service revenue, the engine of sustainable growth, grew to R11.97 billion in 2024\/25 from R11.28 billion in 2023\/24.<\/p>\n\n\n\n<p>&#8220;This result was driven by a healthier revenue mix and ongoing optimisation of the customer base, proving that Cell C is delivering on its promise of stronger, higher-quality earnings,&#8221; it said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Broadband and MVNO growth<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/07\/Capitec-Connect-800x450.jpg\" alt=\"\" class=\"wp-image-542783\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/07\/Capitec-Connect-800x450.jpg 800w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/07\/Capitec-Connect-600x338.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/07\/Capitec-Connect-768x432.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2024\/07\/Capitec-Connect.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Capitec Connect is the most successful MVNO on Cell C&#8217;s platform<\/figcaption><\/figure>\n\n\n\n<p>The mobile operator highlighted its prepaid broadband performance as a standout growth story in the 2024\/25 financial year, increasing by 18% year-on-year.<\/p>\n\n\n\n<p>&#8220;This growth reflects the overall sharp increase in mobile data traffic, up 31% from the prior year, as South Africans increasingly rely more on digital services and streaming,&#8221; it said.<\/p>\n\n\n\n<p>&#8220;The strategy to unbundle and monetise broadband services has delivered not only higher traffic but also deeper customer engagement.&#8221;<\/p>\n\n\n\n<p>Cell C&#8217;s customer base remained stable at around 7.6 million during the financial year. It said it deliberately focused on optimising its subscriber base to attract and retain higher-yield customers.<\/p>\n\n\n\n<p>The average revenue per user (ARPU) decreased slightly from the previous year to R78. However, Cell C noted that this was despite a substantial 20% increase in data traffic.<\/p>\n\n\n\n<p>&#8220;In postpaid, ARPU eased from the prior year to R224, however, the telco also saw a 23% rise in data traffic,&#8221; it said.<\/p>\n\n\n\n<p>Cell C said its wholesale division, which is anchored by mobile virtual network operator (MVNO) partnerships, delivered another year of double-digit growth.<\/p>\n\n\n\n<p>Revenue increased by 13% year-on-year, lifting its share of service revenue from 12% last year to 13% in 2024\/25.<\/p>\n\n\n\n<p>&#8220;MVNO customers on the Cell C platform grew steadily, reinforcing the company&#8217;s leadership in this segment,&#8221; it said.<\/p>\n\n\n\n<p>&#8220;The wholesale business is a key growth driver, providing predictable and recurring income that complements the consumer business.&#8221;<\/p>\n\n\n\n<p>Looking ahead, the mobile operator&#8217;s priorities in 2025\/26 include concluding the postpaid operational integration, while accelerating MVNO and wholesale growth.<\/p>\n\n\n\n<p>Cell C is taking back control of its postpaid subscriber base through a transaction in which it will acquire Comm Equipment Company from The Prepaid Company (TPC).<\/p>\n\n\n\n<p>TPC is the Blue Label subsidiary that owns the company&#8217;s majority stake in Cell C. Comm Equipment Company has been managing Cell C&#8217;s contract subscriber base for several years.<\/p>\n\n\n\n<p>In addition to re-integrating its contract customers, Cell C said it would focus on scaling its enterprise and fibre businesses, and sustain the financial discipline that has helped restore profitability.<\/p>\n\n\n\n<p>&#8220;This year&#8217;s results prove that Cell C is back in profit and with momentum,&#8221; said Cell C CEO Jorge Mendes.<\/p>\n\n\n\n<p>&#8220;We&#8217;ve reshaped our business, secured growth in wholesale, broadband and postpaid, and strengthened our brand and customer experience.&#8221;<\/p>\n\n\n\n<p>He added that the combination of topline growth, stronger margins, and disciplined cost management sets it apart in the South African market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cell C has reached profitability again in the year ended 31 March 2025, but it remains technically insolvent.<\/p>\n","protected":false},"author":341076,"featured_media":555676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,14],"tags":[100568,1017,355],"class_list":["post-608546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-cellular","tag-blu-label-unlimited-blu","tag-blue-label-telecoms","tag-cell-c"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/608546"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341076"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=608546"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/608546\/revisions"}],"predecessor-version":[{"id":608561,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/608546\/revisions\/608561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/555676"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=608546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=608546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=608546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}