{"id":609437,"date":"2025-09-18T10:57:07","date_gmt":"2025-09-18T08:57:07","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=609437"},"modified":"2025-09-18T10:57:12","modified_gmt":"2025-09-18T08:57:12","slug":"the-32-advantage-why-black-friday-2025-marketers-must-start-now","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/industrynews\/609437-the-32-advantage-why-black-friday-2025-marketers-must-start-now.html","title":{"rendered":"The 32% advantage \u2013 Why Black Friday 2025 marketers must start now"},"content":{"rendered":"\n<p>Getting ahead of the Black Friday rush isn\u2019t just about maximising your visibility \u2013 it\u2019s about creating buzz and shaping shopper decisions before the deals begin.<\/p>\n\n\n\n<p>By booking early and running your campaign over several weeks, you can ensure that your brand is already at the top of shoppers&#8217; minds when they start actively hunting deals<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mybroadband.co.za\/news\/advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to promote your Black Friday 2025 deals on MyBroadband.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Planning your campaign is a multi-month process that is distinct from launching it. The only way to convert demand is to build demand in the first place, and that takes time.<\/p>\n\n\n\n<p>That\u2019s why we recommend starting your Black Friday planning as soon as possible to ensure you build hype and take the stress off your team.<\/p>\n\n\n\n<p>Lock in your strategies as soon as possible. Figure out which products and solutions to promote, the size of your discounts, and how much stock you need.<\/p>\n\n\n\n<p>Then find partners to promote your content \u2013 like MyBroadband and BusinessTech \u2013 and get all the content you&#8217;ll need to promote the deals you finalise: visuals, email templates, and sponsored articles.<\/p>\n\n\n\n<p>Now it&#8217;s time for execution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaign execution<\/h2>\n\n\n\n<p>Your campaigns should start going live more than a month before Black Friday to generate hype, get your brand and products top of mind, and capture the early shoppers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-trends\/understanding-consumer-behavior-across-3-phases-black-friday\/\"><strong>Search data<\/strong><\/a> from Google shows that the &#8220;build-up&#8221; phase for Black Friday begins in <strong>early October<\/strong>, with consumers in a research mindset and actively searching for deals.<\/p>\n\n\n\n<p>Additionally, one <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2023\/black-friday-by-the-numbers\/\"><strong>study<\/strong><\/a> showed that <strong>one-third (32%)<\/strong> of consumers take advantage of early Black Friday deals in the days and weeks before the event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Act now<\/h2>\n\n\n\n<p>The data is clear \u2013 Black Friday has evolved from a single-day event into a multi-week shopping season, and retailers that get started earlier will secure a critical strategic advantage.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/mybroadband.co.za\/news\/advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Book your Black Friday 2025 campaign with MyBroadband today and start generating excitement around your brand.<\/a><\/strong><\/p>\n\n\n\n<p>Want practical tips to sharpen your campaign even further? Don\u2019t miss our Black Friday 2025 Survival Guide below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/08\/MyBroadband-Black-Friday-2025-Survival-Guide-1.jpg\" alt=\"\" class=\"wp-image-607424\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/08\/MyBroadband-Black-Friday-2025-Survival-Guide-1.jpg 1080w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/08\/MyBroadband-Black-Friday-2025-Survival-Guide-1-225x400.jpg 225w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/08\/MyBroadband-Black-Friday-2025-Survival-Guide-1-450x800.jpg 450w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/08\/MyBroadband-Black-Friday-2025-Survival-Guide-1-768x1365.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/08\/MyBroadband-Black-Friday-2025-Survival-Guide-1-864x1536.jpg 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brands that plan early don\u2019t just secure the best placements \u2013 they set the tone for South African shoppers and lead the conversation.<\/p>\n","protected":false},"author":341030,"featured_media":609446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[55460,28937],"tags":[7001,97633,16228,521,100992],"class_list":["post-609437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-industrynews","tag-black-friday","tag-black-friday-2025","tag-marketing","tag-mybroadband","tag-survival-guide"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/609437"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341030"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=609437"}],"version-history":[{"count":5,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/609437\/revisions"}],"predecessor-version":[{"id":611399,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/609437\/revisions\/611399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/609446"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=609437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=609437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=609437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}