{"id":616,"date":"2007-07-12T13:27:00","date_gmt":"2007-07-12T11:27:00","guid":{"rendered":""},"modified":"2007-07-12T13:27:00","modified_gmt":"2007-07-12T11:27:00","slug":"microsoft-named-uk-s-top-superbrand","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/616-microsoft-named-uk-s-top-superbrand.html","title":{"rendered":"Microsoft named UK&#8217;s top &#8216;superbrand&#8217;"},"content":{"rendered":"<p>US software giant Microsoft retained its crown as Britain&rsquo;s top &ldquo;superbrand&rdquo; according to a survey of more than 3,000 consumers released on Thursday.<\/p>\n<p>It beat out soft drinks company Coca-Cola and Internet search engine Google, which finished second and third respectively.<\/p>\n<p>The highest-ranking British brand was the BBC at fourth, followed by energy company BP, and airline British Airways, the survey conducted by polling company YouGov for the Superbrands Council showed.<\/p>\n<p>The council, made up of marketing, advertising and media experts, rated a list of nearly 1,500 brands according to their quality, reliability and distinctiveness.<\/p>\n<p>Of those, the top 725 were subjected to a public vote in which 3,265 consumers participated.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=81030\">Comments<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>US software giant Microsoft retains its crown as Britain\u00e2\u20ac\u2122s top \u00e2\u20ac\u0153superbrand\u00e2\u20ac\u009d, according to a survey of more than 3,000 consumers released recently<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-616","post","type-post","status-publish","format-standard","hentry","category-software"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/616"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/616\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}