{"id":620653,"date":"2025-11-28T09:51:04","date_gmt":"2025-11-28T07:51:04","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=620653"},"modified":"2025-11-28T11:20:20","modified_gmt":"2025-11-28T09:20:20","slug":"one-black-friday-shopper-made-a-r99036-purchase","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/black-friday\/620653-one-black-friday-shopper-made-a-r99036-purchase.html","title":{"rendered":"One Black Friday shopper made a R99,036 purchase"},"content":{"rendered":"\n

Discovery Bank has launched its Black Friday SpendTrend dashboard for 2025, revealing that before 08:00, one of its customers had already spent R99,036 in a single card transaction.<\/p>\n\n\n\n

\u201cOn Friday, 28 November 2025, we\u2019ll be tracking the spending frenzy throughout the day, with updates every three hours from 05h00 to 23h00,\u201d Discovery Bank stated.<\/p>\n\n\n\n

The dashboard displays average basket sizes and breakdowns by age and location, as well as peak shopping times for both in-store and online purchases, with a comparison to last year\u2019s behaviour.<\/p>\n\n\n\n

It also reveals the top retail merchants and spending hotspots across major cities, as well as what people are buying, indicating the key categories driving consumer behaviour this year.<\/p>\n\n\n\n

\u201cWe\u2019ve compared Discovery Bank client spending behaviour for November 2025 month-to-date against the same period in 2023 and 2024 and identified several preliminary trends,\u201d it said.<\/p>\n\n\n\n

\u201cSmart device payments now account for nearly 60% of all in-store card purchases, almost double the share seen in Black Friday 2023.\u201d<\/p>\n\n\n\n

Discovery Bank said this reflects a decisive shift toward frictionless, secure, tap-and-go payments using phones and wearable devices, rather than physical cards.<\/p>\n\n\n\n

\u201cDigital wallets have effectively become the default way to pay in-store,\u201d it said. It also found that virtual cards are now a mainstream choice for online shopping.<\/p>\n\n\n\n

\u201cNearly 30% of all online purchases by clients in November 2025 month-to-date were made using virtual cards, up from around 20% in November 2024,\u201d it said.<\/p>\n\n\n\n

\u201cThis growth suggests a shifting consumer preference for more secure digital payment methods when shopping online, especially during peak shopping periods.\u201d<\/p>\n\n\n\n

Discovery Bank also found that spending patterns indicated strong momentum heading into Black Friday.<\/p>\n\n\n\n

\u201cTransaction volumes are already ahead of both 2023 and 2024,\u201d it said.<\/p>\n\n\n\n

\u201cAverage transactions per client for November 2025 month-to-date are 5% higher than in 2024 and 13% higher than in 2023 for the same portion of the month.\u201d<\/p>\n\n\n\n

It found that the average spend per client for November 2025 month-to-date is 3% higher than in 2024.<\/p>\n\n\n\n

\u201cIn-store favourites are stable, but online preferences are shifting,\u201d Discovery Bank said.<\/p>\n\n\n\n

\u201cLong-standing in-store merchants remain stable in our rankings year-on-year, with no major changes in the top positions based on transaction volumes.\u201d<\/p>\n\n\n\n

Online, the leading merchants are broadly the same names, but there are early signs of reshuffling in the rankings \u2014 particularly increased use of international platforms.<\/p>\n\n\n\n

\u201cThis points to a more globalised online shopping basket, even as every day in-store spending habits remain anchored to familiar local brands,\u201d Discovery Bank said.<\/p>\n\n\n\n

According to Discovery Bank, this matters because Black Friday serves as a key barometer of consumer trends and overall economic health.<\/p>\n\n\n\n

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Stats from independent sellers<\/h2>\n\n\n\n

Discovery is not the only company offering a Black Friday dashboard in South Africa. South African e-commerce automation company Wherehouse<\/a> is also publishing data from its platform.<\/p>\n\n\n\n

Launched in January 2022 by Giovanni Joubert, Wherehouse integrates with multiple third-party marketplaces and e-commerce platforms such as Shopify and WooCommerce.<\/p>\n\n\n\n

The single largest purchase through its platform was a R22,999 order placed through Takealot. Makro is second with a R11,989 order, and Amazon is third with R2,799.<\/p>\n\n\n\n

Currently, Takealot accounts for 91.2% of all orders placed, Makro makes up 6.3%, and Amazon is at 2.3%.<\/p>\n\n\n\n

Its average basket total is R770, and the average item value across baskets is R509. The average item count per order across marketplaces is 1.51.<\/p>\n\n\n\n

Wherehouse also published a chart breaking down the number of orders per hour. Although it keeps the number of orders confidential, it shows order volumes per hour relative to one another.<\/p>\n\n\n\n

The chart also shows the proportion of orders placed through each of the e-commerce marketplaces it supports, including Takealot, Amazon, Makro, Leroy Merlin, Loot, and Bobshop.<\/p>\n\n\n\n

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Discovery Bank and Wherehouse have launched their Black Friday dashboards for 2025, revealing interesting statistics about the annual shopping event.<\/p>\n","protected":false},"author":15,"featured_media":567154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55460],"tags":[7001,97633,38880,96061,96059],"class_list":["post-620653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","tag-black-friday","tag-black-friday-2025","tag-discovery-bank","tag-giovanni-joubert","tag-wherehouse"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/620653"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=620653"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/620653\/revisions"}],"predecessor-version":[{"id":620693,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/620653\/revisions\/620693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/567154"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=620653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=620653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=620653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}