{"id":621606,"date":"2025-12-09T15:00:21","date_gmt":"2025-12-09T13:00:21","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=621606"},"modified":"2025-12-09T15:02:18","modified_gmt":"2025-12-09T13:02:18","slug":"one-network-vendor-outperformed-the-competition-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/telecoms\/621606-one-network-vendor-outperformed-the-competition-in-south-africa.html","title":{"rendered":"One network vendor outperformed the competition in South Africa"},"content":{"rendered":"\n<p>Huawei has significantly outperformed its main network vendor competitors, ZTE, Nokia, and Ericsson, in the latest media sentiment rankings.<\/p>\n\n\n\n<p>Network vendors are companies that supply the essential infrastructure, hardware, software, and services required by Mobile Network Operators (MNOs).<\/p>\n\n\n\n<p>These companies are responsible for the physical and digital components that make mobile communication possible.<\/p>\n\n\n\n<p>In South Africa, Vodacom, MTN, Telkom, and Rain have their own mobile networks and are served by Huawei, Nokia, Ericsson, and ZTE.<\/p>\n\n\n\n<p>Huawei received much better news coverage than its rivals on South Africa\u2019s top business and technology publications.<\/p>\n\n\n\n<p>This was revealed in the latest media sentiment report released by Press Pulse, which developed an artificial intelligence (AI) sentiment-measuring system for media reports.<\/p>\n\n\n\n<p>The system focuses on South African business reporting from top-tier media publications and measures companies\u2019 success in achieving positive exposure.<\/p>\n\n\n\n<p>The sentiment ranking is based on the number of positive, neutral, or negative articles, as well as the reach and influence of the publication where they are published.<\/p>\n\n\n\n<p>Simply put, the more positive articles a company receives, the better its sentiment ranking will be. The inverse also holds.<\/p>\n\n\n\n<p>The system uses natural language processing and deep learning for accurate sentiment detection. <\/p>\n\n\n\n<p>Tracking online media sentiment is an important metric for evaluating a company\u2019s media and marketing strategy.<\/p>\n\n\n\n<p>Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.<\/p>\n\n\n\n<p>The media reports also reflect the general perception of a company and provide a snapshot of public sentiment about the business.<\/p>\n\n\n\n<p>The latest Press Pulse media sentiment report showed that Huawei, with a positive sentiment score of 94, was well ahead of its rivals.<\/p>\n\n\n\n<p>ZTE, with a positive sentiment rating of 20, was second, followed by Nokia and Ericsson with a score of 2 each.<\/p>\n\n\n\n<p>These rankings point to a better media and marketing strategy from Huawei to ensure that it is considered the top network vendor.<\/p>\n\n\n\n<p>ZTE, which finished well ahead of Nokia and Ericsson, is much smaller than its Chinese counterpart in South Africa. However, it still performed well.<\/p>\n\n\n\n<p>This indicates that ZTE also has a strong media and marketing strategy to ensure it remains top-of-mind, despite its smaller size.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"688\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/12\/1-3-1200x688.jpg\" alt=\"\" class=\"wp-image-621608\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/12\/1-3-1200x688.jpg 1200w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/12\/1-3-600x344.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/12\/1-3-768x440.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/12\/1-3-1536x881.jpg 1536w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/12\/1-3.jpg 1828w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Huawei has significantly outperformed its main network vendor competitors, ZTE, Nokia, and Ericsson, in the latest media sentiment rankings.<\/p>\n","protected":false},"author":23,"featured_media":622504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2534,1982,102518,653,97800,895],"class_list":["post-621606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecoms","tag-ericsson","tag-huawei","tag-mobile-network-operators-mnos","tag-nokia","tag-press-pulse","tag-zte"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/621606"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=621606"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/621606\/revisions"}],"predecessor-version":[{"id":621842,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/621606\/revisions\/621842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/622504"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=621606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=621606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=621606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}